Veyance Technologies Inc., manufacturer of Goodyear Engineered Products, has announced the launch of its expanded Mileage Maker belt line designed to fit OEM import, domestic and heavy-duty applications.

With more than 1,000 SKUs, the expanded line provides coverage for 95 percent of vehicles on the road today. Mileage Maker also joins Veyance Technologies’ premium Gatorback belt line in providing superior construction and reliable performance to the automotive aftermarket, according to the company.

“With more than 230 million vehicles on the road today, we know that finding the right replacement belt can be complicated,” said Tory Perren, marketing manager at Veyance Technologies. “That’s why our enhanced Mileage Maker belt line was designed to be a quality aftermarket solution to fit our customers’ OEM needs.”

Additionally, the Mileage Maker packaging has been redesigned to make it easy for customers to find the right belt to fit the many different vehicles they service each day. The three different sleeve designs are clearly identified as import, domestic or heavy-duty and feature industrial standard, metric standard and interchange information on the front.

In conjunction with the Mileage Maker launch, Veyance Technologies is also offering the Belt Way to Baseball & Broadway contest for shops that change over to Mileage Maker, Gatorback or both between Oct. 1, 2012, and April 30, 2013. The New York City prize package includes two tickets to the Major League Baseball All-Star Game and a Broadway show, as well as three nights at the Millennium Broadway Hotel on Times Square.

For more information on Mileage Maker belts or the Belt Way to Baseball & Broadway promotion, contact your local Goodyear Engineered Products sales representative.