Valvoline Launches Fast Track To Fame Program In Support Of Grassroots Racing

Valvoline Launches Fast Track To Fame Program In Support Of Grassroots Racing

Valvoline Inc. has announced the launch of its Fast Track to Fame contest celebrating the grassroots racing community by providing sponsorship opportunities for amateur racers. The contest opened on Feb. 15 at

“Amateur racers demonstrate their passion and pursuit of excellence every time they race, and Valvoline wants to celebrate those values through Fast Track to Fame,” said Heidi Matheys, Valvoline chief marketing officer. “We believe in the ‘Never Idle’ spirit and we are looking for someone who lives it.”

Valvoline has been ingrained in professional racing since its North American inception in 1895 and further cemented itself in the culture when it introduced the world’s first racing oil in 1965. The brand continues its support today with involvement in IndyCar, NASCAR, NHRA, Formula Drift and several other major national touring series.

Valvoline invites grassroots racers from asphalt, dirt, motorcycle, snow and a variety of other classifications to enter for the chance to win the grand-prize package valued at up to $50,000 in cash and prizes. The contest will operate in two rounds driven by public voting and judged criteria and housed on In round one, driver entrants are encouraged to share their entries with their friends and family to gain votes. In order to qualify for finalist consideration, each driver entrant must receive a minimum of 50 votes from 50 unique voters. The top four finalists will be chosen by a combination of public vote and a judging panel to move to the next round. Finalists may be featured in a video series, filmed at the finalists’ hometown tracks, to give voters an up-close-and-personal look at the finalists’ racing dream, struggles and successes. The driver with the most fan votes at the conclusion of round two wins the contest and will be announced July 10 on

The three runners-up will receive incremental prizes including cash and Valvoline products.

This opportunity is made possible by sponsors including Speedway Motors, One on One Brand, TSMGI and iRacing.

You May Also Like

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Standard Motor Products (SMP) has introduced 276 new part numbers since the start of the year. Included in the release is new coverage for 77 product categories, and 43 part numbers for 2022 and 2023 model-year vehicles.

Evident in this release is SMP’s continued commitment to the hybrid and electric vehicle market through its Standard and Four Seasons brands. This release includes a universal Battery Pack Charging Cord for electric vehicles, as well as a multitude of parts for hybrid vehicles. Brake Pedal Travel Sensors are now offered for several hybrid models, including the 2017-11 Lexus CT200h and 2019-2014 Toyota Highlander. Park Assist Cameras are now available for the 2012-2010 Lexus HS250h, and a Power Sunroof Motor is now available for the 2020-2013 Nissan Pathfinder. A total of 88 new Sensors, Switches, Actuators, and Connectors have also been added, including Power Door Lock Actuators, Charge Air Coolers, and Vehicle Speed Sensors, expanding SMP’s powertrain-neutral coverage.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Other Posts

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.