TRICO Urges Drivers To 'Change Your Clocks, Change Your Blades'

TRICO Urges Drivers To ‘Change Your Clocks, Change Your Blades’

Trico Products encourages drivers to inspect and replace their wiper blades as Daylight Savings Time ends on Nov. 2. The changing seasons provide a natural cue for vehicle evaluation.

“Routine vehicle maintenance is critical for practicing safe driving habits, and our ‘Change Your Clocks, Change Your Blades’ campaign serves as a reminder to keep wiper blades on the checklist,” said Danielle Orlando, director of marketing and brand management at TRICO. “Considering the harsh winter we had last year, we want to encourage driving safety and clear visibility for the season ahead.”

According to TRICO, the brand’s TRICO Ice wiper blade has been engineered to combat extreme winter weather, and conforms to the windshield for even distribution across the blade to clear away ice and snow buildup. The specially designed synthetic-blended armor shields the blade structure from severe weather, and a robust, heavy-gauge wiper element infused with Teflon surface protector helps resist tearing in sub-zero temperatures, the company says. In addition, a SWIFT “one click” connection system is integrated into the wiper design for quick installation, which is much more critical in cold, icy weather.

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