Transtar Introduces New Website

Transtar Introduces New Website

TranstarlowTranstar has unveiled its new website,, redesigned and retooled with customers in mind.

“The new is a terrific showcase of what we stand for as a company,” said Scott Fox, Transtar senior director of marketing. “Transtar aims to be a trusted partner for our customers, delivering superior parts, expert knowledge and exceptional service. This new site succeeds on all those fronts. It’s a perfect marriage of cutting-edge technology and the values that have guided us since 1975.”

Earlier in 2014, Transtar conducted a third-party survey of more than 500 customers, focusing on their use of the Internet in business. Fox said this information was integral in the development of the new website. “The research showed us that more than 85 percent of our customers use the Internet and perform Web-related activities on a daily basis for their businesses,” Fox said. “We used the information we gathered as a guide in the site development process, ultimately creating an engaging experience for our customers.”

The website uses a responsive design, which adjusts to fit perfectly on any screen, ensuring all information is easy to navigate, regardless of whether customers are visiting the site from a laptop, tablet or smartphone. Content is customized and organized based on users’ search habits. The search function itself has been improved so that terms plugged into the search window bring up more relevant results, giving customers the information they seek faster.

Transtar also has added a more user-friendly transmission lookup function, a designated area on the homepage for featured products, and links to the sites of trusted industry organizations including ATRA, ATSG and supplier partners.

“There were essential questions to consider when we took on this project,” said David Irvin, Transtar digital coordinator. “How can our website help make our customers’ jobs easier? How can the site be a resource that will provide all the tools and benefits Transtar has to offer, regardless of how users are accessing it?”

The answers to those questions involved developing the previously mentioned new features while also integrating popular aspects of the company’s previous site. Transtar’s exclusive online ordering system, Transtar eSource is available for parts lookup, availability and ordering and E-Z Tech, Transtar’s free forum for transmission specialists, provides an interactive digital environment for customers to request and share advice and solutions with other automotive repair experts.

Visitors to the new site can sign up to receive an official Transtar mouse pad. Go to for more details.

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