Tracer Products, the automotive division of Spectronics Corp., has announced the launch of its newly redesigned Tracerline website. More than a year in the making, the enhanced site is designed to provide both the company’s existing vendors and new partners with an enhanced interface on all levels.
The company says the updated aesthetic is clean, bright and draws the eyes in with its sharp graphics. Demo videos are produced with a distinctive and engaging style that entertain as well as explain, the company says. Tracer also has included the “Under the hood” search engine that navigates users to where they want to explore with an intuitive and responsive clickability.
Understanding that customers do business on the go and expect multi-platform access, the new site is designed for mobile users as well. There also is a new vertical expressly dedicated to tools in demand by fleet management professionals and their technicians.
“Our customers and their customers are busy people,” said Gary Testa, Tracer Products’ OEM and national sales manager. “This redesign reflects what they want to see from us, our products and how we are capitalizing on our growth.”
Responding to the demands from vendors in emerging markets who want to add the Tracer brand to their SKUs, the new multilingual feature makes the entire site and all its offerings available in Spanish, German, French and Chinese.
For more information about Tracer Products, call 800-641-1133. Outside the U.S. and Canada, call 516-333-1254, or visit Tracerline.com.
