ToolTopia.com, one of the leading Internet retailers for professional automotive tools and equipment, launched a newly designed website last month.  

“Our main focus was the customer experience and data accuracy,” says Wes Fox, director of technology.  “We improved the ability to find products and navigate site, while keeping our low prices, free shipping on orders over $99 and our Best Price Guarantee.”  

It appears to be working, says Ryan Stubblefield, director of operations.  “Since the new site launch, web traffic, customer satisfaction and sales revenue have exceeded our highest levels in the 8-year ToolTopia.com history.”