The Right Way to Brand Your Shop
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The Right Way to Brand Your Shop

Far too many shop owners are failing when it comes to properly branding their shops. In the world of advertising, unless the name of your company is a household name, your name means nothing to the general public. No matter how great your business is, the name itself isn’t going to make people want to learn more about you or your company. If there is nothing in the name that jumps out at your customers, or that clearly distinguishes your shop from others, then they’ll look at it as just one more name in a sea of thousands.

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By Bob Cooper

Far too many shop owners are failing when it comes to properly branding their shops. In the world of advertising, unless the name of your company is a household name, your name means nothing to the general public.  No matter how great your business is, the name itself isn’t going to make people want to learn more about you or your company. If there is nothing in the name that jumps out at your customers, or that clearly distinguishes your shop from others, then they’ll look at it as just one more name in a sea of thousands.

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So do this … create a tagline (slogan) for your company and use it all of your auto repair marketing campaigns. This way you can not only grab the attention of your customers, but you can communicate what separates you from your competitors at the same time.  Some examples would be “Elite Auto Service – Voted #1 in San Diego,” “Elite Auto Service – Home of Award-Winning Service,” “Elite Auto Service – Where Your Satisfaction is Guaranteed!”, etc. Try it out, and you’ll be amazed with the results.

For additional help increasing your car counts from Elite President Bob Cooper, learn more about Elite’s auto repair marketing solutions.

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