Tenneco Aftermarket Pros and Distributor Partners Visit 1,427 So-Cal Shops in One Day

Tenneco Aftermarket Pros and Distributor Partners Visit 1,427 So-Cal Shops in One Day

Hundreds of Tenneco Inc. North American aftermarket team members and warehouse distributor sales professionals recently hit the streets of Southern California, visiting 1,427 service dealer locations in one day.

Hundreds of Tenneco Inc. North American aftermarket team members and warehouse distributor sales professionals recently hit the streets of Southern California, visiting 1,427 service dealer locations in one day. This was the first of several single-day “lightning strikes” planned by Tenneco, designed to communicate to customers information on the company’s latest products and promotions.

Reminiscent of the Monroe brand’s trademark field sales programs of the past, Tenneco’s Southern California campaign combined personal selling and product training with aggressive regional trade and consumer advertising. The company will take this "Power to the Streets" concept into other key markets in 2006, according to Richard Alameddine, vice president, engineering and marketing, North American aftermarket, Tenneco.

“Tenneco has great products and brands supported by a large and talented field sales force and the industry’s most successful distributors," Alameddine said. “We’re going to leverage this power with market-specific ‘lightning strikes’ throughout the year to communicate how Monroe, Walker, DynoMax and Rancho products help drive shop sales and profitability.”

The single-day Southern California campaign brought together more than 300 Tenneco representatives and leading distributors and jobbers for an evening of training in Laguna Cliffs, CA, before dispatching teams across the region the next morning. The first teams headed out to their assigned counties at 6 a.m., and many did not return to Laguna Cliffs until 7:30 p.m.

In addition to introducing the company’s latest products including Monroe premium brake pads, Monroe Reflex monotube shock absorbers, Walker Quiet-Flow3 exhaust assemblies and DynoMax performance exhaust systems, the teams discussed features of the 2006 Tenneco Expert Plus shop incentive program. Expert Plus offers shops a wide range of marketing and merchandising materials, promotional campaigns and other business-building tools while enabling members to earn attractive rewards by relying on Monroe, Walker, Rancho and DynoMax products. Nearly 700 shops enrolled in the program during the one-day Southern California campaign.

“Years ago, Monroe sales representatives would canvass key markets in their trademark yellow jackets to help installers grow their ride control sales. We’ll be taking the same approach throughout 2006, but with a significantly larger brand and product offering," Alameddine said.

You May Also Like

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for Automotive Service Excellence (ASE) Technician of the Future during the ASE Board of Governors Meeting and Technician Awards banquet held recently in San Diego, California.

“We congratulate Nate on being named the 2022 Technician of the Future,” said Nick DiVerde, senior marketing director, Mitchell 1. “His accomplishments thus far have demonstrated his commitment to excelling as an automotive technician and we know he will continue to be successful as he journeys down his career path.”

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

Other Posts

NRS Brakes Adds 18 New Part Numbers for Multiple Models

According to NRS, these additions cover around 11.7 million vehicles.

ASE Offering Options for Testing and Recertification

ASE offers three testing options for service pros – in-person testing; the ASE renewal app; and ProProctor remote testing.

Bosch Releases Hydro-Boost Power Brake Assemblies

Hydro-Boost Power Brake Assembly now available to independent repair shops and DIY’ers.

Akebono Expands EURO Ultra-Premium Disc Brake Pad Kits

Company increases coverage by over 640,000 vehicles.