Yokohama Tire Corp. (YTC) Archives - Brake & Front End
The SUV & CUV Tire Megatrend

Larger rim diameters and greater consumer expectations have further complicated a complex tire market.

Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series

Yokohama’s GEOLANDAR M/T G003 to be the spec tire.

Yokohama Kicks Off Fall With National Rebate Offer

Yokohama Tire has launched its latest national rebate promotion with the start of fall. From now through Oct. 31, consumers can earn up to $80 in the form of a Yokohama Visa prepaid card after purchasing a set of four select Yokohama tires.

Yokohama Premiers New All-Season Avid Ascend LX Tire

Yokohama says the Ascend LX offers longer treadlife, dependable winter traction and a quiet ride, as well as an 85,000-mile tread life warranty on all sizes and speed ratings.

Yokohama Tire Corp. Launches GEOLANDAR Moab Adventure Sweepstakes

Yokohama Tire Corp. (YTC) is giving away the ultimate driving adventure. In the tiremaker’s sweepstakes, the “GEOLANDAR Moab Adventure,” one winner and a guest will receive a guided, two-day off-road tour in Moab, Utah.

Yokohama Tire Corp. Adds A Kick To Its ‘Spring Getaway’ Promotion

Now through June 4, consumers can get their choice of the new 2016-’17 Chelsea Football Club (FC) jersey or a $60-$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires.

Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns

Hosted by Fred Koplin, Yokohama director of marketing communications, the new video in the Tires 101 segment is designed to help consumers understand the difference between various types of tires.