Can Tires Sell Shocks And Struts?
Customers may lie about maintenance practices, but the tires tell a different story.
Understanding Customers And What They Think About Ride Control
The old proverb of “walk a mile in their shoes” applies to selling springs, shocks and struts. Your typical customer is not like you – their point of view is completely different. You have to understand what they know and what they value. You also need the patience to educate them on the importance of these critical automotive components.
Selling Shocks And Struts
The first step in selling ride control is the inspection process. A visual inspection of the shocks and struts can tell you a lot about the state of the ride control units. If possible, visual inspections should be performed before the test drive. This is a chance to make sure the vehicle is road worthy before you put your own life at risk.
Tech Tip: Effectively Restoring Original Ride Feel
When the time comes to replace worn struts on your customers’ vehicles, there are many options on the market. Most professional techs are opting for complete strut assemblies that are made from 100% new components. The strut, strut mount, coil spring, boot, bump stop and mounting hardware are all included.
VIDEO: Spring Design And Technology
Andrew Markel explores the design of progressive springs and how they distribute shifts in weight and promote ride comfort. Sponsored by Monroe.
Shocks, Struts And Tires: What Is The Wear Connection?
The role of ride control and tires becomes even more critical on vehicles equipped with ABS, traction control and stability control systems. As in an emergency lane-change situation, the driver can now steer under panic braking. This means that weight transfer and vehicle pitch can be even more extreme.
KYB Americas Corp. Announces Expanded Truck/SUV Monotube Coverage
The expansion includes growth in the twin-tube Excel-G and Strut-Plus lineups, as well as additions to KYB’s monotube lines of Gas-a-Just and MonoMax.
Expanded Tenneco eLearning Platform Created To Help Shops Target, Sustain Growth In Ride Control Category
The expanded set of eLearning modules is aimed at helping tire dealers, general repair shops and other businesses enhance employee training opportunities with access to best practices shared through the Service Solutions team’s instructor-led workshops and other activities.
VIDEO: Upper Strut Mount Replacement
Andrew Markel discusses the upper strut mount and its importance to a strut replacement job, including the prevention of the strut binding and memory steer. Sponsored by Auto Value and Bumper to Bumper.
Gabriel Introduces New Website Training Resources
The company is introducing a series of training options as an expansion of its Answerman technical service offerings, including videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.
Tenneco Extends Monroe Quick-Strut Coverage To More Than 4.4M Additional Vehicles
The new part numbers extend coverage of the Quick-Strut line to 89 additional domestic and foreign nameplate applications.
Air Ride Repair Vs. Conversion: Weighing The Pros And Cons Of Air Ride Repair Options
Air ride systems can offer great benefits for drivers. They can improve ride quality and add functionality like increased ride height for off-road excursions – all while keeping the rear level under loaded conditions.
