Smart Phone, Dumb Customer
Recently, I went to a shop to get an alignment. I decided to wait and enjoy the shop’s waiting room on a Saturday morning. As the morning rush was coming to a close, in pulled a car with the wear sensors howling.
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable. It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.
Honesty And Education: Is Giving Hope Your Crutch Behind The Service Counter?
Everybody likes to have hope. It could be hope that a check engine light goes off on the next key cycle, or you will never lose someone you love. But in some cases, a little bit of hope can be more painful than a dose of honesty and experience.
The Art Of Setting Goals For Your Business: Continuous Improvement Helps Pinpoint Opportunities For Growth
For years, I’ve stressed the importance of setting appropriate benchmarks, holding your team accountable for reaching them, and measuring daily to track your progress so you can train and adjust to hit your goals by month’s end. The old way of running a shop, where you send your financials to an accountant and find out on the 15th of the following month whether you made or lost money, is long extinct. You can’t fix the month’s numbers if you don’t see them until it’s too late!
Rick & Ray’s Auto Plaza: Culture Of Professionalism Caters To Both Customers And Employees
It doesn’t get much bigger than this; at 23 bays with 15 hydraulic lifts, Rick & Ray’s Auto Plaza has positioned itself as a top contender not only in Fort Worth, TX, where it’s located, but also in the surrounding areas where the shop’s notoriety continues to bring in business.
VIDEO: Why You Should Educate Your Customers In TPMS
Andrew Markel focuses on the customer and why it is a shop’s responsibility to educate them about TPMS when it is an issue on vehicles. Sponsored by ATEQ.
Differentiating Your Shop With A Unique Brand Promise
So what separates a good shop from a great shop? There are many answers to that question. Is it location, training, techs, management? These are just a few, but one thing is certain: If a shop owner doesn’t concentrate on branding, all that other work and planning won’t matter.
Honesty, Service And Integrity: The Details That Matter Most To Customers During The Vehicle Service Process
This probably doesn’t come as news to you, but every new customer who walks through your doors comes preloaded with trust issues. They have already been betrayed by their car and probably also by the dealer at one time or another, and they expect you to be the latest one to disappoint them.
BOLT ON TECHNOLOGY Breaks 10M Customer Photos Taken By Shops Using Mobile Manager Pro
Shops using Mobile Manager Pro are collectively taking more than 40,000 photos a day.
Openbay Launches New Online Service To Help Automotive Care Businesses Better Serve Consumers With An Immediate Need For Auto Repair And Service
More than 70 percent of consumers indicated online service and pricing information is very important to extremely important when selecting a business to perform automotive services, according to a recent customer survey performed by Openbay.
Management Success To Host Marketing Webinar For Shop Owners
Shop owners can expect to discover simple, cost-effective ways to get the most out of their cause marketing actions, the importance of social media and how to create campaigns for their local schools.
Google And ALLDATA To Offer Free 1-Hour Webinar
ALLDATA has teamed up with Google’s Automotive Marketing team to offer a content-rich, one-hour webinar on Best Online Marketing Practices for automotive repair shops on July 27.
