Tech Feature: Larry Carley Offers His 10 Commandments for Selling Shocks and Struts
The first step in selling ride control is the inspection process. A visual inspection of the shocks and struts can tell you a lot about the state of the ride control units. This is a chance to make sure the vehicle is road-worthy before you put your own life at risk. Also, always make sure that there is enough gas in the tank.
Tech Tip: Replacing Shocks and Struts
The primary purpose of a shock absorber (or strut) is to control suspension movement. This is done by a piston moving fluid through a series of valves within the shock or strut housing. The valves control the damping rate of the shock throughout the travel of the piston. The damping characteristics are engineered to complement the suspension of each vehicle.
Tech Tip: New Shocks and Struts Can Improve Vehicle Handling
Shock absorbers and struts dampen the motions of the suspension to provide a smooth, comfortable and safe ride. Some OEM shocks have electronic valving that allows the driver or a body control module to adjust the dampening characteristics of the shocks or struts to changing driving conditions. Electronic dampers may use a solenoid or an electric stepper motor for this purpose. The latest technology is to use a special "rheological" magnetic fluid that changes its viscosity when a current is passed through it.
Tech Update: The 10 Commandments for Selling Shocks & Struts
“143” alt=”” align=”right” /> Look for signs that the units might be leaking oil, such as the accumulation of road grime or the presence of oil inside the boots and dust shields. Also keep an eye out for “witness marks” that indicate the suspension might have bottomed out recently. Make sure all bushings and hardware
Tech Tip: Ready-to-Install Struts Save Time and Increase Profits
It should come as no shock that preassembled, ready-to-install struts have been a huge hit lately. The pros like them because they are much easier, faster and more profitable to install than ordinary struts. They don’t need a spring compressor to disassemble and reassemble the strut and they can get the customer back on the road much faster because of the time saved by not replacing the entire strut assembly.
Monroe Drives Home Replacement Message for Shocks and Struts through Outdoor Advertising Campaign Across U.S. and Canada
Motorists hitting the highway this summer won’t miss Monroe’s outdoor advertising campaign that debuted in May across the United States and Canada. The "underwear" campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year.
Ready-To-Install Struts: Saving Time & Adding Profits
It should come as no shock that preassembled, ready-to-install struts have been a huge hit lately, not only with do-it-yourselfers, but even more so with professional technicians. The pros like them because they are much easier, faster and more profitable to install than ordinary struts. They don’t need a spring compressor to disassemble and reassemble
The 10 Commandments for Selling Shocks and Struts
The first step in selling ride control is the inspection process. A visual inspection of the shocks and struts can tell you a lot about the state of the ride control units. This is a chance to make sure the vehicle is road-worthy before you put your own life at risk. Also, always make sure that there is enough gas in the tank.
Selling Services: The 10 Commandments for Selling Shocks & Struts
THOU SHALL PERFORM A VISUAL INSPECTION: The first step in selling ride control is the inspection process. A visual inspection of the shocks and struts can tell you a lot about the state of the ride control units. This is a chance to make sure the vehicle is road-worthy before you put your own life
Pointers from KYB Help Technicians Sell More Shocks and Struts
Statistics show that you’re probably not selling as many shocks and struts as you could. Maybe it’s because you haven’t considered the possible opportunities? There are actually three different categories to consider. Unfortunately, most shops don’t get beyond the first.
ACDelco Provides Spring Car Care Tips: It May be a Good Time to Inspect Your Shocks and Struts
Most owners know their vehicles require routine maintenance, including periodic inspection of their batteries, spark plugs, tires, windshield wipers, filters and fluids. But often the parts drivers can’t see – such as shock absorbers and struts, located under the vehicle – don’t get the attention they deserve.
Monroe Kicks Off 90th Anniversary Celebration with $90 Consumer Offer on Shocks and Struts
Monroe’s 90th anniversary promotion enables consumers to receive $20, $50 or $90 certificates payable for any additional automotive service at a participating location when they purchase Sensa-Trac, Monroe Reflex, Gas-Magnum or Quick-Strut products during the program period.