10 Reasons Why You Don’t Sell More Loaded Shocks And Struts
Do you only look at the shocks and struts when the driver complains of a noise or when the vehicle can’t be aligned? This might be just one of several reasons you aren’t selling more loaded shocks and struts despite a vehicle’s need for them. Here are 10 tips to help you better identify the need for shocks and struts and for effectively educating your customers to make the sale.
Rancho Releases Additional RS7000MT Struts For Ford, Chevy And GMC Trucks
The Rancho RS7000MT monotube strut series now includes coverage of popular Ford, Chevrolet and GMC trucks, including 2014 Chevy Silverado/GMC Sierra 1500 2/4WD and 2010-2013 Ford F-150 truck models.
The Original Gabriel Introduces The ‘Top 10 Signs Of Worn Shocks And Struts’ Video
Gabriel (Ride Control, LLC) has introduced a new Answerman video to help communicate the indicators of worn shocks and struts on light vehicles. Gabriel’s new “Top 10 Signs of Worn Shocks and Struts” video is available to view at the Answerman section of Gabriel’s website or at YouTube on TheOriginalGabriel channel.
Three Phases of NOT Selling Shocks & Struts
Often, you are your own worst enemy when selling ride control. It happens to most salespeople, over time they become apathetic to selling ride control products to the customer. It is a cycle with three phases as the sales person starts to speak no evil, hears no evil from the technician and eventual sees no evil when it comes to recommending ride control replacement.
Why Shocks And Struts Wear Out
Ask any one working the front counter what is the most difficult items to sell and two items will always come up, diagnostic fees and struts. When shocks and struts wear out, there are almost no visual clues. The car will not turn on a light or leave the customer stranded. The clues are all in the “seat of the pants” of the driver. When a unit is leaking, it is a sign of failure and not wear. Even the “knee on the bumper” test can give false results due to how some units handle low-frequency movements.
Servicing Bent Arms And Struts
Normal driving usually won’t knock the wheels out of alignment or damage the suspension. However, normal driving also involves encounters with the unexpected, which often includes potholes, curbs, railroad crossings (which are famous for being rough), parking lot speed bumps and other things that jar and stress the suspension. For this reason, periodic alignment checks are a good way to ensure proper wheel alignment and to detect damaged, worn or bent parts that might need attention.
2013 SACHS Shocks & Struts Catalog Offers Coverage For European And Asian Nameplates
New in 2013, SACHS is offering a fully assembled premium strut and spring Assembly program for the automotive aftermarket, covering more than 80 percent of the demand for fully assembled struts, said the company.
Creative New Monroe Marketing Campaign Reminds Consumers To Replace Worn Shocks And Struts
Featuring the message “Everything Gets Old. Even Your Shocks,” the campaign draws parallels between worn shocks and struts and a broad range of consumer items that eventually show clear signs of age, including bananas, shoes, socks, tires and toothbrushes.
Loaded Shocks & Struts: More Application, Better Solution
When loaded struts were first introduced, the target market was the DIY crowd. However, it was clear that being able to source a spring and related hardware in one box was a big advantage for shops. These units can be a productivity gold mine that can help you bill more hours in a bay by eliminating the disassembly and assembly when transferring the spring and upper plate.
ZF Services LLC Publishes New SACHS Shocks & Struts Catalog For 2013
This year, SACHS has come to market with a fully updated catalog that has expanded domestic coverage for light trucks and late-model vehicles, the company says. SACHS continues to offer solid European coverage and is growing the product line to offer even more coverage for the Asian import market. The new and improved 2013 SACHS Shocks and Struts catalog now includes 2,198 part numbers.
Worn Shocks and Struts Kill: Do I Have Your Attention Now?
Can’t sell shocks and struts? What is your excuse? Do you blame the economy, customer income or even how well late-model vehicles are manufactured? There should be no excuse when it comes to recommending new shocks and struts. By not recommending these items, you are doing the customer a greater disservice than stealing change out
Selling the Complete Ride Control Job (Shocks & Struts)
A new strut or shock is only as good as the parts attached to it. These “required” components (notice I did not say add-ons) should be sold as part of any shock or strut replacement.