Elite Archives - Brake & Front End
Elite, JASPER Launch Service Advisor Sales Training

Sales Master University is an ongoing online course that provides service advisors with a consistent flow of sales training.

Ron Haugen, Linc Lewis Join Elite As Business Development Coaches

In their new roles, Haugen (at left) and Lewis (at right) will utilize their combined 50 years of experience as successful shop owners to provide one-on-one business-building guidance to current shop owners throughout the U.S.

Mitchell 1’s Ben Johnson And Marcus Mackell To Speak At Auto Repair Management Conference

Each will present an educational session during the Elite Worldwide Inc. Pro Service Leadership Conference, on Wednesday, Jan. 23, 2019. The conference will take place Jan. 23-25 at the Royal Sonesta Hotel in New Orleans.

BOLT ON TECHNOLOGY And Elite Announce Education Partnership

The BOLT ON and Elite partnership will deliver co-hosted webinars for shop owners who want to invest in their businesses with topics including Finding Hidden Profits in Your Shop’s Numbers, Tips on Hiring the Superstars, Building Trust Through Digital Vehicle Inspections, Employee Management Made Easy and, in an upcoming webinar, ‘Why DVI? The Advantages of Digital Inspections’ on Nov. 13.

Mitchell 1’s Ben Johnson To Be Featured Speaker At Auto Repair Management Conference

The theme for the first day of the conference, which includes Johnson’s speech, is “Creating Your Future by Better Understanding our Industry.”

3 Easy Ways To Drive Up Your Car Counts

If you are looking drive up your car counts, investing in the right marketing strategies and advertising programs are a good place to start. Yet, far too many shop owners fail to go back to the basics, so with this article I’d like to share some ideas for how you can increase your car counts in quick and cost-free ways.

Marketing: The Most Costly Mistakes Shop Owners Make

If there is one thing most shop owners have in common, it’s that they have big hearts. They typically start their careers as technicians, and, as soon as they have their own shops, they want to help as many people as they can. To achieve this goal, they network through their family and friends and do everything in their power to get the word out into their communities about their shop. And then the inevitable happens: they wake up one morning and decide it’s finally time to advertise.

Russ Bock Joins Elite As Business Development Coach

In his new role, Bock will utilize his 45 years of industry experience to provide one-on-one business building guidance to shop owners throughout the U.S.

Price Shopping Auto Parts

There is no question; if you plan on being successful in the auto repair business, you have to buy high-quality parts. Substandard parts will drive up your repair time, they’ll drive up your warranty claims and they’ll erode your customer base.

Elite To Present Marketing Seminar At VISION

The seminar will be presented by Bob Cooper, Elite president and National Speakers’ Association member. The company says it is always looking for outside-of-the-box, cutting-edge ideas and strategies to help its clients succeed, so it recently turned to marketing professors for their insights on how shop owners can keep their service bays full of their targeted customers.

A Shop Owner’s Guide To Staying Ahead Of The Competition

Not long ago, it was easy to beat your competitors. All that you needed was more equipment, a healthy advertising budget and the ability to fix cars right the first time. Well, those days are long gone. Today, cars are being built better and require service less frequently, customers have more choices than ever before, and they are able to do a tremendous amount of research online before they even pick up the phone.

Elite To Offer Repeat Of Complimentary Webinar For Shop Owners

Elite Worldwide has announced that due to popular demand, its The Best-Kept Secrets to Marketing to Your Customers webinar will be presented again on Tuesday, June 4th at 10:00 a.m. PST. The webinar will be presented by Elite business coach Joe Marconi, an industry-leading shop owner who runs two of the top shops in America, and will be offered free of charge.