Bridgestone Archives - Brake & Front End
Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Bridgestone Donates 12 Vans to Boys & Girls Clubs

Bridgestone grants $400K for youth transportation to 20 Clubs, aiding clubhouse access.

Bridgestone Debuts First Ev-Specific Tire

The initial sizes for the Turanza EV tire include fitments for Tesla Model 3, S, X & Y, as well as the Ford Mustang Mach-E.

Bridgestone, Microsoft Collab on Tire Analytics

Bridgestone will use Microsoft Azure to accelerate its digital transformation and enhance its portfolio of connected tires and mobility solutions worldwide.

Bridgestone Invests in Tire Technology Company Tyrata

Partnership allows Bridgestone to offer more sustainable, efficient and cost-effective fleet tire management practices.

S&S Tire’s Swentzel: Secrets To Longevity

Get to know how Paul Swentzel created a growing distribution business in the heart of the Bluegrass State in this episode.

The SUV & CUV Tire Megatrend

Larger rim diameters and greater consumer expectations have further complicated a complex tire market.

Bridgestone Selected For Two New OE Fitments

The fitments are for the 2021 Nissan Rogue and the 2021 Lamborghini Huracán STO super sports car.

Bridgestone Partners With Indy Autonomous Challenge

The tire supplier will support the world’s first head-to-head, high-speed autonomous race at Indianapolis Motor Speedway.

Bridgestone Reveals New Global Tagline

The new “Solutions for your Journey” tagline supports the company’s mid- to long-term business strategy framework.

Bridgestone, Microsoft Create Tire Monitoring System

The system not only understands when damage has occurred, but also where.

Bridgestone Retail Operations Names 2019 ASE Master Technician Of The Year

Darin Stalker of Springfield, Missouri, was honored at the National Institute for Automotive Service Excellence awards banquet.