Standard Motor Products Inc. (SMP) announced it has made significant updates to its brand websites to better serve the needs of customers in the growing automotive aftermarket. Highlights include an eCat Lite catalog application and an eCatalog User Feedback interface for the Four Seasons, Standard, TechSmart, BWD, Hayden Automotive, ACI Automotive and Intermotor websites.
In addition, SMP has refreshed the application database for its engine management eCatalogs. This major update includes more than 20,000 new data records, including coverage for more than 500 new part numbers, expanded/carry up coverage for existing part numbers and additional updates in response to OE-driven application changes.
“In response to requests from our customers, we have made significant changes to our brand websites that allow us to continue to meet the increasing industry demands as well as remain the place to go to for valuable information about engine management and temperature control products,” said Phil Hutchens, senior director of marketing for SMP. “We invite everyone to take a few minutes to explore all of these exciting advancements.”
eCatalog Feedback Utility
The new integrated eCatalog Feedback Utility allows users to provide a comment directly from within the catalog, initiating correspondence to the appropriate catalog data department. If contact information is provided, SMP will provide a resolution follow-up via email.
The eCatalog Lite is a streamlined catalog utility optimized for speed, which will prove especially useful for customers without access to high-speed Internet, SMP says. Available on the SMP brand websites, multiple part images and part number lookup are also features of the new eCat Lite program.