EXTEND GROUP, a marketing technology firm based in Evansville, Ind., has announced an agreement with ShowMeTheParts.com that aims to bring the two companies into the forefront of emerging marketing technology for the automotive aftermarket industry. EXTEND PERFORMANCE offers the automotive aftermarket industry full-service, web-based marketing solutions that incorporate the ShowMeTheParts.com online catalog.

"This venture represents the best strategic move for both ShowMeTheParts.com and EXTEND GROUP,” said Jay Wright, president of Vertical Development, parent company of ShowMeTheParts.com. “We are confident that this partnership will increase our competitive advantage while enhancing our customer satisfaction.”

The two businesses say they first partnered to work with Airtex Fuel Delivery Systems and had enormous success with Airtex’s online repositioning.

“The combination of what ShowMeTheParts.com and EXTEND GROUP have provided for us has far exceeded any of the goals we imagined,” said Brandon Kight, director of marketing for Airtex. “Airtex Fuel Delivery Systems already had industry-recognized catalog data thanks to ShowMeTheParts.com, but it’s now been taken to the next level visually and functionally with what EXTEND GROUP has added. Our brand awareness and value have increased dramatically, as proven by the online traffic and stickiness numbers alone over the past year. It just makes so much sense that these two would form a long-term strategic alliance. I know we couldn’t be happier with what they’ve done for Airtex.”

“Vertical Development’s expertise in online catalog capabilities will increase EXTEND GROUP’s portfolio of services by combining cutting-edge catalog management technology with a world class online communication tool that is tailored to the automotive aftermarket industry,” said Shawn Collins, founder and CEO of EXTEND GROUP.