NASCAR and Sherwin-Williams, one of the nation’s largest specialty retailers of paint and paint supplies, has announced a three-year extension to its official partnership with the race series. The newly signed extension will designate Sherwin-Williams as the “Official Paint of NASCAR” through 2017.
Sherwin-Williams, a FORTUNE 500 company, will continue to leverage its designation for architectural paint and the power of NASCAR’s intellectual property at its more than 4,000 stores nationwide and ignite the passion of its customers – many of whom are fiercely brand-loyal fans of the sport.
“Our continued partnership with Sherwin-Williams is another example of FORTUNE 500 brands successfully using NASCAR as an integral part of their marketing mix,” said Norris Scott, vice president partnership marketing. “Sherwin-Williams’ integrated approach using our intellectual property, both at track and at retail, has proven highly effective. We look forward to expanding the Sherwin-Williams relationship across its multiple business divisions.”
By continuing as an Official NASCAR Partner, Sherwin-Williams also will retain its designation in the “Official Automotive Paint of NASCAR” and the “Official Transportation Finishes of NASCAR” categories. Sherwin-Williams Automotive Finishes division will further expand its visibility as one of the leading product innovators and servicers to the collision repair and original equipment industries. Sherwin-Williams is the only direct distribution automotive refinish manufacturer and provides service to its collision repair and OEM customers through nearly 200 company stores in the U.S. and Canada.
“We’re extremely excited and honored to continue and expand our role as the ‘Official Automotive Paint of NASCAR,’” said Adam Chafe, vice president of marketing for Sherwin-Williams Automotive Finishes. “Since 2000, some of the biggest names in motorsports have trusted their vehicles’ finish to Sherwin-Williams. We aim to help teams cross the finish line and ensure that their cars and sponsors always look their best on the track; that also holds true with every repair and repaint our collision repair center customers provide for their end-customers.”
The designation as the “Official Transportation Finishes of NASCAR” also will help Sherwin-Williams further expand its visibility as one of the leading product innovators and servicers to the fleet refinishing, heavy truck and bus, aerospace and commercial manufacturing industries.
According to Bobby Moody, director of motorsports for Sherwin-Williams, more than a dozen NASCAR teams currently use Sherwin-Williams Automotive Finishes.
Through its renewal, Sherwin-Williams maintains its role as a contingency sponsor in the NASCAR Sprint Cup Series and NASCAR Touring & Weekly Series. As part of the contingency program, Sherwin-Williams will be title sponsor of the Fastest Lap Award in the NASCAR Sprint Cup Series.
In addition, Sherwin-Williams also continues as a partner of the International Motor Sports Association (IMSA), extending a partnership that began in 2013.