Shell Lubricants was recently chosen as a recipient of the prestigious Extra Miler Award at the annual AutoZone Vendor Summit in Tunica, Miss. The Extra Miler Award recognizes suppliers who have demonstrated above and beyond efforts for AutoZone and its customers.

“It is an honor for Shell Lubricants to be recognized by AutoZone with the Extra Miler Award," said David Bunch, general manager, Shell Retail Lubricants North America. "This award recognizes our efforts as an organization that is committed to providing innovative thinking and merchandising excellence for serving AutoZone.”

This year’s Extra Miler Award recognized innovative merchandising efforts that created highly visible store front fixtures developed to hold product needs during oil change special promotions. The improved merchandising displays throughout AutoZone stores led to an enriched customer service experience that mutually benefited both AutoZone and Shell Lubricants. Shell Lubricants also made recommendations on space management, product placement and marketing programs.

"We congratulate Shell Lubricants on receiving the Extra Miler Award," said Mark Finestone, senior vice president of AutoZone merchandising. "We are committed to meeting the needs of our customers and providing them with quality products and having the ability to develop a close working relationship with an organization such as Shell Lubricants is important to our success."

Additionally, to prevent store “out of stocks” during the oil change special promotions, Shell Lubricants increased product-holding power at AutoZones nationwide. Shell Lubricants also devoted premium display space to synthetic motor oil to coincide with the release of Pennzoil Ultra Full Synthetic Motor Oil.