SEMA Spring Expo: Free Seminars Geared for the Professional

SEMA Spring Expo: Free Seminars Geared for the Professional

The Specialty Equipment Market Association will enhance its upcoming Spring Expo by offering a series of educational seminars and tutorials specifically geared for the professional installer or retailer. These bright industry professionals are constantly seeking new knowledge and SEMA hopes to fill that need by sharing the latest observations in consumer buying trends and other relevant market forces.

The Specialty Equipment Market Association, representing the world’s most innovative entrepreneurs, will enhance its upcoming Spring Expo by offering a series of educational seminars and tutorials specifically geared for the professional installer or retailer. These bright industry professionals are constantly seeking new knowledge and SEMA hopes to fill that need by sharing the latest observations in consumer buying trends and other relevant market forces.

"By sharing what we know about the national marketplace and regional activity with event participants, we hope to help put them ahead at the show of present market conditions. It’s one thing to see a new product or technology introduced and another to understand how it might benefit one’s business. SEMA is committed to introducing the newest products and to helping the exhibitor and his customer maximize their relationship. As in all things, education is key and knowledge is power – or as we say at SEMA – knowledge is performance and power," said Peter MacGillivray, SEMA vice president, marketing and communications.

Exhibit days are scheduled for March 24-25, 2006. Educational seminars will be conducted March 23-26 and include topics such as: Tips on Storefront Marketing; Maximizing Your Company’s Exposure through Internet Marketing; Pricing for Profitability; and Using All Your Tools to Sell to Auto Dealers.

Roundtable discussions with the specialty equipment industry’s top business leaders will cover: Issues and Challenges in the Truck Accessory Marketplace; HR/Personnel Issues; Inventory Management; Sales, Margins and Advertising.

"We encourage attendees to take advantage of the educational seminars available to them at SEMA Spring Expo,” said MacGillivray. “They are a great opportunity for these smart folks to both learn about the latest business practices and network with their peers."

SEMA Spring Expo is sponsored by the Light-Truck Accessory Alliance (LTAA) and Professional Restyler’s Organization (PRO), and brings specialty equipment manufacturers and retailers together in one business forum. Held at the Indianapolis Convention Center, more than 200 exhibitors will display a variety of products and services covering accessories, restyling, wheels and tires and mobile electronics.

For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, (909) 396-0289, or visit www.sema.org and www.enjoythedrive.com.

You May Also Like

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

Schaeffler Group USA has released a series of technical and service bulletins for the LuK product line. The bulletins feature bleeding instructions, guided bleeding procedures and installation instructions for LuK slave cylinders, and DMF to solid flywheel conversions. In conjunction with their REPXPERT service brand, Schaeffler provides technical tips and service information for the LuK product line.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

NRS Brakes Adds 18 New Part Numbers for Multiple Models

According to NRS, these additions cover around 11.7 million vehicles.

Other Posts

ASE Offering Options for Testing and Recertification

ASE offers three testing options for service pros – in-person testing; the ASE renewal app; and ProProctor remote testing.

Bosch Releases Hydro-Boost Power Brake Assemblies

Hydro-Boost Power Brake Assembly now available to independent repair shops and DIY’ers.

Akebono Expands EURO Ultra-Premium Disc Brake Pad Kits

Company increases coverage by over 640,000 vehicles.

The Alliance And Federated Announce Strategic Collaboration

The collaboration provides a framework for sharing benefits and costs in a number of administrative and support areas.