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New ‘Yokohama Tire Tips’ Segment Focuses on ‘How to Read the Sidewall of a Tire’

How to read the sidewall of a tire is the subject of Yokohama Tire Corporation’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires. The video can be seen on the company’s website and YouTube.

Yokohama and Hankook Announce Tire Price Increases

Yokohama to raise prices up to 8 percent; Hankook up to 6 percent.

Still More Tire Price Increases

Another pair of tiremakers announced impending prices increases.

Here They Come: Tiremakers Bring Price Hikes

To no one’s surprise, tiremakers are piling on price increases as we head into the new year.

Yokohama Tire to Adjust Prices

Due to the continued record increases in the cost of raw materials and energy, Yokohama Tire Corporation announced it will increase prices on its consumer tires up to seven percent; medium truck tires and light truck commercial tires up to four percent; and Off-The-Road (OTR) tires up to five percent, effective January 1, 2008. All three divisions will include in-line adjustments, which will be announced at a later date.

Seventh Annual National Tire Safety Week to Take Place in April

The Rubber Manufacturers Association (RMA) announced that the Seventh Annual National Tire Safety Week will be held April 20-26, 2008. The annual event is an initiative of the Rubber Manufacturers Association’s "Be Tire Smart – Play Your PART" program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.

Yokohama Partners with Mopar on TIREWorks Program

Thanks to a new partnership with Mopar and its TIREWorks program, consumers will soon have thousands more outlets to buy Yokohama tires. Yokohama’s full line of consumer tires, including its flagship ultra-high-performance brand, ADVAN, will be available at more than 3,700 Chrysler, Dodge and Jeep dealers across the U.S., beginning immediately.

Play Ball! Yokohama the Official Tire of Two Minor League Baseball Teams

America’s pastime will be the backdrop for several tire dealer and consumer promotions as Yokohama Tire Corporation turns a nifty double play by sponsoring two minor league baseball teams this season.

Yokohama’s Eco-Friendly Tire Technology Cuts Petroleum Use in Tire by 80 Percent

Citrus instead of petroleum: That’s one way Japan-based Yokohama Rubber Co., Ltd. (YRC) is using technology to make better tires for consumers and the environment.

Yokohama Expands Performance Tire Line-Up

So far in 2006, Yokohama has added 27 sizes to the ADVAN Sport line, seven sizes to the ADVAN S.4. line, and three sizes to the ADVAN S.T. line. For the Parada Spec-X line, 17 new sizes have been introduced while the ES100 line saw the addition of two more sizes.