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CRC Industries Partners With NAPA AUTO PARTS To Support The Intrepid Fallen Heroes Fund

CRC is providing consumers the opportunity to support the Intrepid Fallen Heroes Fund when they purchase select popular CRC products, including CRC BRAKLEEN Brake Parts Cleaner, at participating NAPA AUTO PARTS stores.

Auto Care Association Elects New Board Of Directors

“The Auto Care Association is fortunate to have these distinguished men and women of the auto care industry on our board,” said Bill Hanvey, president and CEO, Auto Care Association.

B’laster Corp. Launches Nationwide Search For Automotive Technology ‘B’laster Instructor Of The Year’

In partnership with Tomorrow’s Tech magazine, B’laster will recognize exceptional automotive technology instructors at high schools, vo-tech programs and community colleges across the United States.

Public Relations In The Auto Repair Industry: Image Is Everything

Donny Seyfer is fighting to clean up the auto repair industry’s image by calling for a more focused approach to serving women.

Federal-Mogul Motorparts Addresses Automotive Technician Shortage With Latest Round Of Garage Gurus Scholarships

Building on its multi-year commitment to attract talented young professionals to the automotive service industry, Federal-Mogul Motorparts has awarded 12 $2,500 tuition scholarships on behalf of its Garage Gurus technical education network to students enrolled in accredited post-secondary automotive technology schools. With this latest round of scholarship awards for the 2017-‘18 academic year, the company

Auto Care From A Male Perspective

Shops, and the industry as a whole, need to be more savvy about marketing and PR. Most shops have a heart of gold and perform miracles on their customers’ vehicles. The media needs to know about it.

auto care male perspective featured
Integrity Auto Care Wins WIX Filters’ Driving Performance Award

Owner Leon Anderson received an all-expenses-paid trip to Las Vegas to attend the AAPEX Show, and also participated in the WIX Filters and Babcox Media Night of Excellence recognition dinner.

Car Care Council Women’s Board To Host Press Conference At AAPEX

The Car Care Council Women’s Board will host a press conference during AAPEX, at 4 p.m. on Tuesday, Nov. 1 at The Venetian, Casanova 505 in Las Vegas. Winners of the 2016 Automotive Communications Awards will be announced at the press conference. The awards recognize companies and agencies that provide automotive information to consumers and

Women’s Board To Unveil New Brand At AAPEX

The Car Care Council Women’s Board (WB), the original and leading organization for women in the auto care industry, is celebrating its 20th anniversary by announcing a new name and rebranding effort at AAPEX 2016. The group’s new name, Women in Auto Care, was chosen in response to the WB’s massive growth and upcoming initiatives

2016 Auto Care Association Impact Award Winners Announced

The Auto Care Association has announced the 2016 recipients of its Impact Award: Four for the Future, which annually honors four aftermarket professionals, age 40 or younger, who have made remarkable contributions within the auto care industry. The award was created in 2010, and is administered by the Auto Care Association Marketing and Communications Committee