WIX Filters Globally Releases 334 New Parts In 2014
WIX Filters introduced 334 new parts in 2014, with more than half of the new numbers serving the light- and heavy-duty premium segments. This total includes 132 premium light-duty and 109 premium heavy-duty filter applications. “The WIX Filters legacy is built on a passion for developing new products and innovating existing offerings for our customers,
WIX Filters Offering Mobile, Stationary Water Absorbers, Test Kits For Diesel, Gasoline Systems
WIX Filters is now offering mobile and stationary water absorbers and test kits for diesel and gasoline systems. “These new offerings further strengthen WIX’s position as a global leader of filtration solutions,” said Edward Covington, vice president of global quality for WIX Filters. “We continuously seek out opportunities to solve our customers’ challenges and these
WIX Filters Announces 2015 Sales Promotions
WIX Filters has announced an extensive lineup of sales promotions for 2015 designed to increase customer sales, raise brand awareness and connect customers with experiences involving their love for racing and the WIX brand. Promotion highlights include the WIX Sales Day promotion, Team WIX Racing sponsorship, the popular WIX Hummer H2 mobile marketing unit and
WIX Filters, Counterman Magazine Name ‘Counter Professional Of The Year’
WIX Filters, a global manufacturer of filtration products celebrating its 75th anniversary, and Counterman magazine named Russell Paroff of NAPA Auto Parts in Grand Rapids, Mich., the 2014 “Counter Professional of the Year” at the AWDA conference on Nov. 3 in Las Vegas. “Customers rely on the expertise of counter professionals to recommend the best
WIX Filters, Babcox Media Honor 3A Automotive Service With Inaugural ‘WIX Driving Performance Award’
WIX Filters, a global manufacturer of filtration products celebrating its 75th anniversary this year, and Babcox Media named 3A Automotive Service in Phoenix as the inaugural “WIX Driving Performance Award” winner during the Night of Excellence Award dinner held at Dal Toro Ristorante during the AWDA conference on Nov. 3 in Las Vegas. “This new
WIX Filters Donates $34,160 To National FFA Chapters
WIX Filters, a global manufacturer of filtration products celebrating its 75th anniversary, has awarded $34,160 to national FFA chapters in the United States through a box-top redemption program in partnership with the National FFA Organization. “Our FFA box-top program is an annual success due to the participation of auto parts stores, shops, local agribusinesses and
WIX Filters Names Owensboro Community & Technical College 2014 Technical ‘School Of The Year’
Owensboro Community & Technical College (OCTC) in Owensboro, Ky., was named the 2014 Technical School of the Year by Tomorrow’s Tech magazine and WIX Filters during a surprise ceremony recently for 100 students and instructors of the college’s Automotive Technology program. OCTC is the seventh recipient of the annual program to find and name the
WIX Filters And Babcox Media Are Looking For ‘Game Changing’ Shops
WIX Filters is partnering with Babcox Media to sponsor the new “Driving Performance” Award that recognizes Game Changers in automotive service. The Driving Performance Award judging criteria looks at what innovative shops are doing to raise the bar at the front counter and in the bays — shops that truly are “changing the game” by
WIX Filters Marks 75th Anniversary With Founder’s Day Event, Donates $7,500 To Gaston County Schools
WIX Filters, a global manufacturer of filtration products, marked its 75th anniversary recently with a Founder’s Day event highlighted by a $7,500 donation to Gaston County Schools as a kick-off to the system’s annual school supply drive. The event also included proclamations from federal, state and local officials recognizing WIX’s spirit of innovation and rich
WIX Filters Sponsors Tony Pedregon In NHRA Mello Yello Drag Racing Series
WIX Filters, a member of the Affinia Group family of brands, will sponsor two-time NHRA Funny Car Champion Tony Pedregon at four races in the Mello Yello Drag Racing Series in 2014.