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Mitch’s World: A Tale to Wag the Dog

I don’t know why some of our life experiences are indelibly etched in our individual or collective subconscious forever? I don’t know what causes those images to reappear when they do, or why. And when they do emerge, they are every bit as vivid and powerful as they were when they first occurred. I do

News Update

MAHLE Clevite Celebrates First NASCAR Win With New Decal At 2008 Daytona 500 When Ryan Newman took the checkered flag at the 2008 Daytona 500, it was also a milestone event for MAHLE Clevite, Inc. It marked the first time the company’s new MAHLE white decal entered Victory Lane in NASCAR competition. The company announced

Management: Can Blood and Guts Save the Aftermarket?

Too many aftermarket marketing professionals concentrate on creating "brand messages" that have warm fuzzy feelings that do not do much for creating a compelling case why technicians and consumers should buy and install their parts. If a marketing professional is concerned that using blood and guts to harvest fear is ….

Tech Tip: Kia Sportage Front Hub Seal Change

This bulletin provides information on a change to Sportage 4WD hub seals. To improve hub vacuum sealing during 4WD operation, a new inner seal along with corresponding revisions to knuckles and CV shafts has been developed. This new seal design was incorporated from Oct. 21, 2000 production.

Beck/Arnley Adds 362 New Part Numbers

Beck/Arnley announces it has added 362 new part numbers to its product line in order to provide professional technicians with the crucial parts needed to repair today’s foreign nameplate vehicles.

Viewpoint: Pricing Out Fear

For 2008, I changed my health care insurance from a traditional plan to a Health Savings Account (HSA). Basically, it means that the first $2,000 (pre-tax) of medical expenses are on me. I was scared at first, but I soon found that it did have some entertainment and educational value. I have found myself pricing

Swaybar Tune Up

A long time ago in a service bay far away, the average tread life of a bias ply tire was 20,000 miles. Even with belted bias ply tires, you did well to get 30,000 miles. Shocks, ball joints and bushings averaged out at 40,000. Today, modern radials can get 60,000 and suspension parts can go

Five Minutes: Talking Your Way into More Sales

Five minutes isn’t long is it? What can you do in five minutes? Not much, but then again, five minutes can mean a lot. My wife was telling me the other day about something one of her friends and her were talking about. It involved a pediatrician that we both use for our kids. My

News Update

Raybestos ‘Spring Sizzle’ Sweepstakes Rewards Winners with Toolboxes and More James “Fritz” Steile of Maple Grove Tire and Service in Maple Grove, MN, was named the Raybestos brand brakes “Spring Sizzle” promotion winner. Steile received a Snap-on Classic Series 19-Drawer Triple Bank Roll Cabinet and a complete Snap-on tool set. Installers received a sweepstakes entry

Shop Profile: Bobby’s Muffler and Tire Center Takes Pride in Prompt Service

Have you ever met a tire dealer so honest he could make Abe Lincoln blush? Ask anyone in Franklin, VA, population 8,600 tops, about the ultra-modest owner of Bobby’s Muffler and Tire Center Inc., who sells tires and service in the town where he was born and raised. They will tell you about a man who had $125 in his pocket when he opened his doors and a desire to make his business the talk of the town. They’re talking about Bobby Cutchins.