Eager to reward technicians for installing Raybestos brake and chassis products, the Raybestos brand loyalty program has been restructured for 2010. Offered completely free-of-charge to all qualifying repair facilities and technicians, the Raybestos Rewards Program takes the place of the Raybestos Safety Center Program and is intended to increase participation and enhance brand awareness.
“The Raybestos Rewards program will retain several of the same features as the Raybestos Safety Center Program,” says Georgianne Dickey, Raybestos brand manager, Affinia Global Brake & Chassis. “However, this multi-faceted loyalty program is now available completely free in the hopes of rewarding more technicians for installing Raybestos products.”
All Raybestos Rewards members will receive a POS kit containing an Affinia Training Guide, apparel brochure, banner, posters, multi-view CDs and access to Affinia’s popular Tech Service Hotline. Members are also automatically enrolled into the Raybestos Box Top Program which rewards technicians installing Raybestos products with Raybestos gear, premiums and even Raybestos Rewards cash checks. All current Raybestos Safety Center members will continue with the current Box Top Program through their scheduled expiration date. Rewards members will also receive free promotion kits for both 2010 Raybestos consumer promotion programs.