Raybestos Unveils 'Big Brake-Thru'

Raybestos Unveils ‘Big Brake-Thru’

Raybestos says it had its customers in mind when the company decided to realign its product offerings into three distinct lines: Element3, Raybestos R-Line and Specialty, according to Kristin Grons, marketing manager for Brake Parts Inc (BPI).

Raybestos says it had its customers in mind when the company decided to realign its product offerings into three distinct lines: Element3, Raybestos R-Line and Specialty, according to Kristin Grons, marketing manager for Brake Parts Inc (BPI). The new product lines were showcased at the Raybestos booth during the recent AAPEX show in Las Vegas.

“Each line is packaged in distinctly identified boxes to help professional technicians manage their inventories and to help them quickly select the right brake parts for each job,” said Grons. “Customers get the same great products in easy-to-understand family packaging, with no part number changes. With the new product lines, it’s The Best in Brakes made easy.”

BPI says the three distinct product categories allow for:

  • Straight-forward inventory that is easier to manage
  • Simple and clear product families that easily work together, providing great performance for the entire braking system with fewer comebacks
  • Increased sales by selling the complete braking system
  • Kits for top applications – easy to market, easy to sell

Raybestos Element3 Line – ‘Premium Line Enhanced for Ultimate Performance’

According to BPI, the Raybestos Element3 Line provides a premium line enhanced for ultimate performance. The Raybestos Element3 line adds enhanced product features to deliver exceptional performance. This line features upgraded product attributes for increased performance and a longer life, and provides a full selection of components for complete braking coverage, including automotive brake pads, coated rotors, new plated brake calipers, shoes and hydraulics.

Raybestos R-Line – ‘Superior Stopping Power’ 

The Raybestos R-Line is now packed in easy to match packaging so technicians can quickly select brake pads, reman plated brake calipers, professional grade rotors and hub bearing assemblies for a complete brake job. It is a reliable family of products focused on every day driving.  

Specialty Friction and Rotors – ‘Full Line Coverage for Critical Target Categories’

Bringing together innovation and superior engineering, the Specialty line covers niche market needs, delivering outstanding stopping power in extreme-use situations. Raybestos specifically designed these disc pads and rotors with application-specific formulas and full-line coverage for critical target categories, including police, school bus, truck & medium-duty, performance and European.

For more information on the Element3, Raybestos R-Line and Specialty product lines, visit raybestos.com.

You May Also Like

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

FCS Automotive announced the release of 42 new numbers in May, including:

8 Complete Strut Assemblies (936,389 vehicles in operation)

6 Shock Absorber Assembly Kits (2,696,801vehicles in operation)

16 Shock Absorbers (6,245,071 vehicles in operation)

12 Suspension Struts (2,135,974 vehicles in operation)

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

Other Posts

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.