Raybestos says it had its customers in mind when the company decided to realign its product offerings into three distinct lines: Element3, Raybestos R-Line and Specialty, according to Kristin Grons, marketing manager for Brake Parts Inc (BPI). The new product lines were showcased at the Raybestos booth during the recent AAPEX show in Las Vegas.
“Each line is packaged in distinctly identified boxes to help professional technicians manage their inventories and to help them quickly select the right brake parts for each job,” said Grons. “Customers get the same great products in easy-to-understand family packaging, with no part number changes. With the new product lines, it’s The Best in Brakes made easy.”
BPI says the three distinct product categories allow for:
- Straight-forward inventory that is easier to manage
- Simple and clear product families that easily work together, providing great performance for the entire braking system with fewer comebacks
- Increased sales by selling the complete braking system
- Kits for top applications – easy to market, easy to sell
Raybestos Element3 Line – ‘Premium Line Enhanced for Ultimate Performance’
According to BPI, the Raybestos Element3 Line provides a premium line enhanced for ultimate performance. The Raybestos Element3 line adds enhanced product features to deliver exceptional performance. This line features upgraded product attributes for increased performance and a longer life, and provides a full selection of components for complete braking coverage, including automotive brake pads, coated rotors, new plated brake calipers, shoes and hydraulics.
Raybestos R-Line – ‘Superior Stopping Power’
The Raybestos R-Line is now packed in easy to match packaging so technicians can quickly select brake pads, reman plated brake calipers, professional grade rotors and hub bearing assemblies for a complete brake job. It is a reliable family of products focused on every day driving.
Specialty Friction and Rotors – ‘Full Line Coverage for Critical Target Categories’
Bringing together innovation and superior engineering, the Specialty line covers niche market needs, delivering outstanding stopping power in extreme-use situations. Raybestos specifically designed these disc pads and rotors with application-specific formulas and full-line coverage for critical target categories, including police, school bus, truck & medium-duty, performance and European.
For more information on the Element3, Raybestos R-Line and Specialty product lines, visit raybestos.com.
