Raybestos Brand Wins 2011 Automotive Communications 'Best in Show' Award

Raybestos Brand Wins 2011 Automotive Communications ‘Best in Show’ Award

Affinia Global Brake & Chassis' Raybestos brand recently won "Best in Show" honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.

Affinia Global Brake & Chassis’ Raybestos brand recently won "Best in Show" honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.
 
The interactive website offered a behind-the-scenes view of the entire Raybestos ’64 GTO-R build process. Visitors got the inside scoop on everything from design inspiration to chassis and suspension fabrication, engine tuning, brake package engineering, custom paint and on-track testing. Visitors were also encouraged to comment on the project, ask questions and even offer advice via Twitter and Facebook.
 
The custom road racer served as the grand prize in the Raybestos 1964 GTO-R Sweepstakes brake and chassis 2011 North American Promotion.
 
“We design our sweepstakes and promotion programs to capture the attention of our consumers, reward our service professionals and celebrate our extensive racing heritage,” said Jeff Stauffer, senior vice president, global marketing, Affinia Global Brake & Chassis. “Receiving acknowledgement such as this from our peers is a huge honor. It confirms that our sales and marketing efforts – like our products – are setting the bar for excellence in the aftermarket.”
 
In addition to the "Best in Show" award, the Raybestos brand brake and chassis group received four other awards.
 
In the Business to Consumer category:

• Brochures, Booklets & Handouts: The Straight Story
• Special Promotions & Promotional Events: GTO-R Sweepstakes Promotion
 
In the Business to Business category:

• Merchandising: GTO-R Sweepstakes Promotion
• Social Media Efforts: RaybestosGarage.com
 
The Car Care Council Women’s Board announced the winners of the 2011 Automotive Communications Awards during the Women’s Board reception during the Automotive Aftermarket Products Expo in Las Vegas. The awards, sponsored by the Women’s Board and supported by the Automotive Communication Council, applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.       

You May Also Like

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

Valvoline Inc. announced it is working to redefine the vehicle care experience and that it is excited to share important automotive preventive maintenance tips during Women's History Month. The company says that in research studies, women have expressed an uneasiness when approaching vehicle service and general dissatisfaction with a lack of accessible, straightforward maintenance knowledge in the broader automotive care industry. As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

Other Posts

How Regenerative Brakes Operate

Regenerative braking is a hybrid’s first choice for braking.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

Tesla Wheel Bearing Replacement

The process of replacing the hub unit on a Tesla is the same as many cars and light trucks.

Brake Pad Edge Codes – What Can They Tell You?

The edge code is a language written by engineers, federal entities and industry associations.