The makers of Quaker State will team with Superman Returns, one of the most anticipated movies for the summer of 2006. This free movie ticket promotional campaign scheduled for June 1 – July 31 is designed to promote Quaker State’s line of power-maximizing Q motor oil and the new Warner Bros. Pictures and Legendary Pictures motion picture, in theatres June 30.
“Quaker State is very excited to be a part of what should be one of the biggest movies of 2006,” said Troy Chapman, director of Quaker State marketing. “Our message of ‘power and performance’ for Q motor oil is an excellent match for the Man of Steel in Superman Returns.”
The promotional campaign will include television, print, in-store and online support. Superman Returns promotional tags will be featured within Q motor oil television and print advertising during the promotion time frame.
Free Movie Ticket Offer
With a case purchase of Q or Quaker State motor oil or a Q or Quaker State motor oil change, consumers will be offered up to two “Hollywood Movie Money” tickets back by mail that can be exchanged for free movie tickets (valued up to $12.00 each) at theaters nationwide. Mail-in offer forms can be found at participating retailers and installers, on specially marked bottles of Q and Quaker State motor oil, and online at www.Qpower.com.
