Picture This: A Sale Made Via Text!

Picture This: A Sale Made Via Text!

They say a picture is worth a thousand words. So how can you use a picture to help make the sale? It's right there in your hand. Your SMARTPHONE!

By Gary Vann
Mighty Auto Parts

They say a picture is worth a thousand words. So how can you use a picture to help make the sale?

It’s right there in your hand. Your SMARTPHONE!

THE SITUATION:  A young man, in his late teens, has brought the family SUV in for an oil change and tire rotation.

THE DISCOVERY:  When performing your routine inspection, you discover the front brakes are nearly worn out and really need replacing ASAP.

THE PROBLEM:  The son is only authorized to get the oil change. The father is at work.

THE SOLUTION:  You ask the son if it is ok to send a picture of the worn out brakes to the father’s smart phone. After seeing the photo he texts back: "Looks like we need brakes. Get ’em done!"

This very scenario occurred recently when I was visiting a tire store in Columbus, Ohio.

Take advantage of technology … especially the handy cameras that come with many smartphones. And the cool thing about many of the phones: they are small enough to take a picture in tight places around the engine or under the car.

Now … can you picture this? Safe, well-maintained vehicles. Happy Customers. Increased Sales.


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