As an extension of the group’s season-opening appearance at Daytona in the 2013 NASCAR Camping World Truck Series, Parts Plus has returned for a number of races as the primary sponsor of driver Timothy Peters and the No. 17 Tundra.
“Thanks to Red Horse Racing and team owner Tom DeLoach, the Parts Plus logo and orange-and-red color scheme were again prominently featured on the No. 17 Tundra as Timothy Peters raced to a fourth-place finish Saturday at his home track of Martinsville Speedway in Virginia,” said Mike Lambert, president of the Automotive Distribution Network. “Mainstream exposure like this to one of the most enthusiastic fan bases in racing is a tremendous opportunity for the brand, further enhancing the professional image of our Parts Plus members, auto stores and Car Care Centers nationwide.”
The Parts Plus No. 17 Tundra next heads to North Carolina for Sunday’s event at Rockingham Speedway, airing live on SPEED at 2 p.m. ET. Parts Plus also will be onboard as the primary sponsor of Peters and the No. 17 truck for the Camping World Series race at Kansas Speedway in Kansas City on Saturday, April 20, which will air live at 2 p.m. ET on SPEED.