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SEMA Introduces Wheel & Tire Council Ride Guides

SEMA has released the SEMA Wheel and Tire Council (WTC) Ride Guide, a new manual that includes technical test data regarding the effects of plus-sizing wheels for select vehicles. These guides are designed to equip sales staff with data-supported comparisons to assist consumers in understanding how plus-sizing will affect the ride and handling of their

SEMA Secures Senate Resolution For ‘Collector Car Appreciation Day’

The U.S. Senate passed Senate Resolution 196 (S. Res. 196) designating July 10, 2015 as “Collector Car Appreciation Day.” The resolution was requested by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils. The date marks the sixth commemoration in what has become an

SEMA Elects New Board Members

On June 11, the Specialty Equipment Market Association (SEMA) Board of Directors announced election results, with the addition of several new board members. Wade Kawasaki of the Coker Group has been elected as the chairman-elect and joins the association for the 2015­-’17 term. Kawasaki fills the position previously held by Doug Evans, executive vice president of Luken Communications.

SEMA Show To Feature Expansion Area For First-Time And Featured Exhibitors

The 2015 SEMA Show will include a new expansion area to accommodate additional exhibitors during the SEMA Show, which takes place Nov. 3-6 in Las Vegas. Located in the outside area south of the Las Vegas Convention Center (adjacent to the Renaissance Hotel), this new First-Time and Featured Exhibitors area also will include a transportation

Applications Open For SEMA Battle Of The Builders

Applications are now being accepted at semaignited.com for the 2015 SEMA Battle of the Builders to be held at the 2015 SEMA Show, Nov. 3-6. The automotive build competition that debuted last year has garnered nationwide attention as the focus of a Velocity TV special, which was viewed by more than 1 million fans. The

SEMA Show Registration Is Now Open

Registration to attend the 2015 SEMA Show is now available at SEMAShow.com/register. The annual trade show for the automotive accessories market is set for Nov. 3-6 in Las Vegas. Registration is offered in three categories: attendee, exhibitor and media. Attendee: Distributors, retailers, installers and buyers who will be meeting with exhibitors at the SEMA Show should register

SEMA Battle Of The Builders TV Special To Premiere March 8

The Specialty Equipment Market Association (SEMA) has announced the first SEMA-produced television special premieres on the Velocity channel at 8 p.m. EDT on Sunday, March 8. The one-hour program features the first-ever SEMA Battle of the Builders competition highlighting the top 10 builders, their vehicles and their journey to the inaugural competition. The Battle of

SEMA Seeks Nominations For Hall Of Fame

SEMA, the Specialty Equipment Market Association, is now accepting nominations for its Hall of Fame at www.sema.org/sema-hall-of-fame-nomination. Created in 1969, the SEMA Hall of Fame is the most prestigious award presented to an individual by the association. It is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly

Rotary Lift To Showcase Updated Four-Post Car Lifts At SEMA Show 2014

Vehicle service professionals will have the first opportunity to see Rotary Lift’s updated 14,000-lb. capacity four-post general service and alignment lifts at the SEMA Show. The enhanced lifts will be joined in the Vehicle Service Group (VSG) booth (#10339) by the world’s fastest two-post lift, the new Wheel Wing tire hanger and additional shop equipment

BILSTEIN To Introduce Three New Off-Road Shocks At The 2014 SEMA Show

BILSTEIN’s spirit of innovation continues to progress. Spurred on by research gleaned from its motorsports drivers and teams, as well as feedback from its network of dealers worldwide, which have direct contact with end users and their requests, BILSTEIN will debut three shock absorbers at SEMA: • 6112 Series – Designed for the off-road adventure