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Tenneco Reaching Automotive Professionals And Consumers Through Training Videos On YouTube

Tenneco says it is reaching thousands of automotive professionals and consumers as it continues to add hands-on technical training and product videos to the “TennecoInc” aftermarket channel on YouTube.

Interactive Shock Counter Display Available Exclusively in 2012 Tenneco Expert Plus Program

The 2012 Expert Plus service dealer loyalty program from Tenneco Inc. will include a brand-new, interactive shock comparison counter display, making it easy for consumers to experience the difference between a worn and new shock.

Tenneco Boosts Rewards Available Through Popular Expert Plus Dealer Loyalty Program

One of the industry’s most successful loyalty programs, Expert Plus each year supports thousands of leading automotive service businesses through technician training rewards, consumer promotions, exclusive sales incentives, attractive point-of-sale merchandising and consumer education materials and other benefits.

Popular Counter Stool, Expanded Rebates and More Featured in 2010 Tenneco Expert Plus Program

Designed to help automotive service businesses increase their share of the undercar service market, the 2010 Expert Plus program, now in its 12th year, includes more benefits than ever, thanks to extensive input from shop owners and managers across North America.

News Update: Pennzoil Offers Active Cleansing Motor Oil

Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the

Tenneco Celebrates a Decade of Customer Loyalty with 2008 Expert Plus Program

After a decade of powerful promotions, merchandising and training, the 2008 Expert Plus program from Tenneco continues to offer one of the most successful and progressive marketing programs to installers. During this anniversary year, Tenneco expects a record 18,000 members to participate in the expanded Expert Plus program.

News Update: Adrian Smith Appointed GM of Brembo North America

Brembo North America (BNA) recently appointed Adrian Smith as general manager of its North American operations with responsibility for its three offices in Costa Mesa, Detroit and Charlotte, NC. Previously, Smith served as technical director of Brembo SpA based in Curno, Italy, where he was responsible for a staff of 240 engineers and core engineering

News Update: Raybestos’ Simplified Product Offering is Built Around Technicians’ Needs

Raybestos brand brakes’ product offering has been re-engineered, following months of extensive research with repair technicians, the results of which can be seen in Raybestos’ new 1-2-3 brand strategy. “We conducted both qualitative and quantitative research to understand precisely what techs want and need from a brake supplier,” said Jeff Stauffer, vice president of global

Tenneco Awards Flat-Screen TV as Grand Prize in ‘Expert Plus’ Promotion

Tenneco Inc. recently awarded a 40-inch, premium flat-screen TV to auto parts professional Bruce Thomsen, of Omaha, NE, as part of its Expert Plus program. Thomsen won the TV by participating in an online product training program offered through the Expert Plus program, the industry’s premier dealer loyalty program.

News Update: Denso…Continually Improving

A global supplier of automotive technology, systems and components, Denso truly embraces what it means to be global by bringing the Japanese culture to its North American plants and vice versa. As the second largest automotive supplier in the world, operating in 32 countries, Denso lives by the concept of the Japanese term for continuous