Yokohama Kicks Off Fall With National Rebate Offer
Yokohama Tire has launched its latest national rebate promotion with the start of fall. From now through Oct. 31, consumers can earn up to $80 in the form of a Yokohama Visa prepaid card after purchasing a set of four select Yokohama tires.
Yokohama Celebrates 100th Anniversary
The Yokohama Rubber Co. (YRC) is celebrating 100 years of business since opening its first facility in 1917. Today, Yokohama has evolved into a $6 billion global brand with facilities in 120 countries and more than 20,000 employees worldwide. “This is a remarkable achievement for Yokohama,” said Hideto Katsuragawa, YRC member of the board and
Yokohama Offers Fans A Chance To Attend Yankees Game At Yankee Stadium
Yokohama Tire Corp. (YTC) has teamed up with Major League Baseball’s New York Yankees to bring fans the “VIP Experience.” From now until July 31, Yokohama will be running an online sweepstakes for fans and, at the end, one lucky winner and three guests will get to go to Yankee Stadium to watch the 27-time
Yokohama Steps Up Motorsports Programs For 2015
Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corp. says its (YTC) 2015 motorsports season is ready to roll. “Yokohama prides itself on the breadth of our racing program and how it pushes our tire development,” said Duane Sampson, YTC manager, motorsports.
Yokohama Kicks Off ‘Autumn Escape’ Promotion
Yokohama Tire Corp. (YTC) is helping consumers get ready for fall with a new national mail-in rebate promotion. The “Autumn Escape” campaign, which runs through Nov. 17, offers consumers a $60 Visa prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S, AVID Ascend, AVID ENVigor or AVID ENVigor ZPS tires.
Yokohama Kicks Off Summer With National Consumer Mail-In Rebate Promotion
Yokohama Tire Corp. is kicking off summer with a national consumer mail-in rebate promotion. The “Summer Joyride” campaign offers consumers a $60 Visa prepaid card after the purchase of any set of four Yokohama AVID Ascend, AVID ENVigor, AVID ENVigor ZPS, S.drive, YK580 or AS530 tires now through July 7.
How Tire Engineers Select New Ingredients for Rubber ‘Recipes’
With passenger tire sales in the U.S. reaching $21.8 billion last year, tire manufacturers constantly seek a competitive edge by delivering the latest high-tech products to technology-hungry consumers. In an age when cars can parallel park themselves and drivers can sync their smartphones to automatically broadcast music over car stereos, it makes sense. Just like the gadget makers, tire companies are trying to keep up with technology’s pace – and do so in an industry that traditionally sees longer product lifecycles with slow-to-moderate changes in technology.
Still More Tire Price Increases
Another pair of tiremakers announced impending prices increases.
Here They Come: Tiremakers Bring Price Hikes
To no one’s surprise, tiremakers are piling on price increases as we head into the new year.
Shop Profile: All Technicians at Direct Tire & Auto Service are ASE Certified
In these days of bargain hunting and hurrying to find a quick fix at the cheapest possible price, it’s refreshing to know that people like Barry Steinberg are still in the tire business. Since he opened the very first Direct Tire and Auto Service location in Watertown, MA, in 1974, Steinberg has stood out in his market. From day one, he made a conscious decision to compete in the arena of service rather than price, a move that quickly set Direct Tire apart from its peers ….