Yokohama and Hankook Announce Tire Price Increases
Yokohama to raise prices up to 8 percent; Hankook up to 6 percent.
Yokohama Partners with Mopar on TIREWorks Program
Thanks to a new partnership with Mopar and its TIREWorks program, consumers will soon have thousands more outlets to buy Yokohama tires. Yokohama’s full line of consumer tires, including its flagship ultra-high-performance brand, ADVAN, will be available at more than 3,700 Chrysler, Dodge and Jeep dealers across the U.S., beginning immediately.
Play Ball! Yokohama the Official Tire of Two Minor League Baseball Teams
America’s pastime will be the backdrop for several tire dealer and consumer promotions as Yokohama Tire Corporation turns a nifty double play by sponsoring two minor league baseball teams this season.
Yokohama’s Eco-Friendly Tire Technology Cuts Petroleum Use in Tire by 80 Percent
Citrus instead of petroleum: That’s one way Japan-based Yokohama Rubber Co., Ltd. (YRC) is using technology to make better tires for consumers and the environment.
Yokohama Expands Performance Tire Line-Up
So far in 2006, Yokohama has added 27 sizes to the ADVAN Sport line, seven sizes to the ADVAN S.4. line, and three sizes to the ADVAN S.T. line. For the Parada Spec-X line, 17 new sizes have been introduced while the ES100 line saw the addition of two more sizes.
Yokohama’s ADVAN Neova Named Exclusive Tire Brand for BMW and MINI Performance Tuner Dinan
High-end tuner Dinan has chosen Yokohama’s ultra-high-performance ADVAN Neova tires as the exclusive fitment for its highly modified BMWs and MINIs.
The SUV & CUV Tire Megatrend
Larger rim diameters and greater consumer expectations have further complicated a complex tire market.
Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series
Yokohama’s GEOLANDAR M/T G003 to be the spec tire.
Speed Of Sound: The Science Of Tire Noise
There are different sources in a vehicle that create noise, both internally and externally.
Continental Tire Launches Tire Promotion For July, August
Consumers who purchase four qualifying light truck, SUV or CUV tires will receive up to a $100 Visa prepaid card.