WIX Filters Introduces New Global Packaging
As the next step of its brand evolution, WIX Filters introduced new global packaging during AAPEX 2015 in Las Vegas. According to WIX, the new look and feel is clean and consistent across all products, creating an impactful brand visual. The different filters will be recognized by individual product numbers and subtle nuances, but the
WIX Filters Awards $44,341.25 To National FFA Chapters
WIX Filters, a global manufacturer of filtration products, has awarded $44,341.25 to national FFA chapters through a box-top redemption program in partnership with the National FFA Organization. “Growing up with FFA, this fundraiser is near and dear to my heart. The box-top program is an annual success due to the participation of auto parts stores,
WIX Filters Names Iredell-Statesville Automotive Technology Center 2015 School Of The Year
WIX Filters, in conjunction with Tomorrow’s Tech magazine, has named Iredell-Statesville Automotive Technology Center in Troutman, NC, as the 2015 School of the Year. During a surprise ceremony Tuesday morning for roughly 100 students and instructors, Luke Lambert, crew chief for NASCAR Sprint Cup Series driver Ryan Newman, spoke with the students about the importance
WIX Filters Reveals Top 20 Schools In 2015 School Of The Year Competition
WIX Filters and O’Reilly Auto Parts, partners with Tomorrow’s Tech as title sponsors for the 2015 School of the Year competition, have announced the Top 20 schools selected from 77 entrants in the U.S. “We love seeing the next generation of technical innovators doing what they love,” said Jennifer Gibson, brand manager for WIX Filters.
WIX Filters And Babcox Media Are Looking For ‘Game Changing’ Shops
WIX Filters is partnering with Babcox Media to sponsor the 2015 “Driving Performance” Award that recognizes Game Changers in automotive service. The Driving Performance Award judging criteria looks at what innovative shops are doing to raise the bar at the front counter and in the bays — shops that truly are “changing the game” by
WIX Filters Continues Partnership With SH Rallycross
SH Rallycross announced recently that WIX Filters will be the primary sponsor on the No. 07 SH Racing Ford Fiesta, driven by Nelson Piquet Jr., for three races during the 2015 Red Bull Global Rallycross season. In addition, WIX will serve as a major associate sponsor with SH Rallycross for the 12-race 2015 Red Bull Global
WIX Filters Launches 2015 FFA Box Top Redemption Program
WIX Filters has launched its 2015 FFA Box Top Redemption Program. Through April 30, students in participating FFA chapters across the United States can redeem WIX Filters box tops for a donation from WIX. To date, WIX has raised more than $700,000 for the National FFA Organization. “We are thrilled to be entering our 29th
WIX Filters Named 2014 Outstanding Parts Master Vendor Of The Year
WIX Filters, a global manufacturer of filtration products, was recognized as the 2014 Outstanding Parts Master Vendor of the Year during the AutoValue Bumper to Bumper Channel Partner Awards program in December 2014 in Aventura, Fla. The marketing award recognizes WIX as the overall outstanding major vendor and valued marketing partner in the success of
WIX Filters Renews Cruz Pedregon Sponsorship For 2015 NHRA Mello Yello Drag Racing Series
WIX Filters has become a major associate sponsor of two-time NHRA Funny Car Champion Cruz Pedregon for the 2015 Mello Yello Drag Racing Series season. Pedregon’s record-setting Toyota Camry will don WIX’s colors and iconic logo for all 24 races this season. “I’ve spent my entire life with cars and racing and I trust WIX
WIX Filters Showcases Heavy-Duty Product Line In Latest Fuel Maintenance Initiative
With a strong 75-year history and foundation in the over-the-road market, WIX Filters is featuring its extensive heavy-duty product line in a comprehensive fuel maintenance initiative. According to WIX, the company saw a need to create a more expansive product line aimed at its diverse range of customers. The new product line includes filters, test