Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, CA. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S tires.
Yokohama Tire Corporation Launches All New ‘Customer First’ Website
Yokohama Tire Corporation has announced the official launch of its all-new, user-centric website designed to put customers first and their needs.
New ‘Yokohama Tire Tips’ Segment Focuses on ‘How to Read the Sidewall of a Tire’
How to read the sidewall of a tire is the subject of Yokohama Tire Corporation’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires. The video can be seen on the company’s website and YouTube.
Yokohama Tire to Adjust Prices
Due to the continued record increases in the cost of raw materials and energy, Yokohama Tire Corporation announced it will increase prices on its consumer tires up to seven percent; medium truck tires and light truck commercial tires up to four percent; and Off-The-Road (OTR) tires up to five percent, effective January 1, 2008. All three divisions will include in-line adjustments, which will be announced at a later date.
Yokohama Tire Corporation to Adjust Prices on May 1
Persistent increases in the costs of raw material and transportation have caused Yokohama Tire Corporation to adjust prices to coincide with market changes, effective May 1.
Yokohama Tires Chosen as OEM Fitment for 2007 Mitsubishi Outlander
Mitsubishi has selected Yokohama tires as original equipment for its next-generation Mitsubishi Outlander. According to Yokohama, the four-door compact SUV will ride on Yokohama’s P215/70R16 99H tires.
Yokohama Tire to Adjust Prices
Yokohama Tire Corporation is increasing the price of its passenger, light truck, medium truck radial and some OTR tires by up to seven percent, effective June 1.
Yokohama Premiers New All-Season Avid Ascend LX Tire
Yokohama says the Ascend LX offers longer treadlife, dependable winter traction and a quiet ride, as well as an 85,000-mile tread life warranty on all sizes and speed ratings.
Yokohama’s New ‘Tire Tips’ Video Helps Consumers Understand The Difference Between OE And Aftermarket Tires
When it comes to replacing tires, consumers are often faced with a decision on whether to buy original equipment (OE) or aftermarket tires. How to choose between the two is the subject of the latest episode of “Tire Tips” from Yokohama Tire Corporation (YTC).
Yokohama Becomes the Official Tire of the New England Patriots
The New England Patriots, one of the most successful pro football teams of the last decade, is now part of Yokohama Tire Corp.’s impressive roster of sports marketing partnerships. The Fullerton, CA-based tiremaker announced it is sponsoring the National Football League’s (NFL) three-time Super Bowl champion Patriots for the 2011 season.