Yokohama Tire Corporation Announces Top 10 Finalists From ‘Miles Of Fun’ Contest
Yokohama Tire Corporation (YTC) wanted consumers to experience its all-new YK580 orange oil-infused tires on a dream road trip of their own design. For more than a month, the tire maker invited video entries into its social media contest, “Miles of Fun.” Now, the submissions have been closed and YTC’s Facebook users have voted for their Top 10 favorites.
New Yokohama Tire Corporation ‘Tire Tips’ Video Focuses on Cost Saving Shopping Advice
Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on smart buying tips for tires in a tough economy.
Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns
Hosted by Fred Koplin, Yokohama director of marketing communications, the new video in the Tires 101 segment is designed to help consumers understand the difference between various types of tires.
Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, CA. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S tires.
Yokohama Tire Corporation Launches All New ‘Customer First’ Website
Yokohama Tire Corporation has announced the official launch of its all-new, user-centric website designed to put customers first and their needs.
Yokohama Tire Corporation to Adjust Prices on May 1
Persistent increases in the costs of raw material and transportation have caused Yokohama Tire Corporation to adjust prices to coincide with market changes, effective May 1.
Continental Tire Launches Tire Promotion For July, August
Consumers who purchase four qualifying light truck, SUV or CUV tires will receive up to a $100 Visa prepaid card.
Yokohama Tire Honored With Subaru Supplier Award
Yokohama Tire Corp. was recently recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award in the Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the Impreza. “We have a very long and successful history being a Subaru supplier,” said Andrew Zeisser, Yokohama’s vice
Yokohama Celebrates 100th Anniversary
The Yokohama Rubber Co. (YRC) is celebrating 100 years of business since opening its first facility in 1917. Today, Yokohama has evolved into a $6 billion global brand with facilities in 120 countries and more than 20,000 employees worldwide. “This is a remarkable achievement for Yokohama,” said Hideto Katsuragawa, YRC member of the board and
Yokohama And KaBOOM! Partner Again At Yokohama Tire LPGA Classic
Yokohama Tire Corp.’s (YTC) cause marketing partner, KaBOOM!, will once again have a presence at the upcoming Yokohama Tire LPGA Classic Aug. 27-31 in Prattville, Alabama. YTC and KaBOOM! – a national nonprofit organization dedicated to ensuring all children get the balanced and active play they need – signed a multi-year, multichannel partnership, which includes