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Yokohama Tire Corporation Kicks-Off ‘Spring Getaway’ Campaign

Spring is here … and so is Yokohama Tire Corporation’s (YTC) latest national mail-in rebate promotion: Spring Getaway. Now through April 30, consumers will receive a $60 Visa prepaid card after the purchase of any set of four select Yokohama treads.

Yokohama Tire Corp. Launches New Commercial Mobile Website

Yokohama Tire Corp. (YTC) has launched an all-new commercial mobile website. The site provides fleet owners, operators and dealers new ways to connect with the company – including direct access to Yokohama’s Emergency Service (YES) for roadside assistance, tools such as the Air Inflation Calculator and Fuel Savings Calculator, a dealer locator and product information.

Yokohama Tire Corp. Launches New Mobile Website

Yokohama Tire Corp. has released a new mobile website designed for consumers on the go. The website is different than the company’s main site and is optimized for smartphones and use on smaller touch-sensitive displays.

Yokohama Tire Corporation Kicks-Off The 2013 Football Season By Sponsoring Three Teams

Yokohama Tire Corporation (YTC) has announced its sponsorship line-up for the 2013 NFL season: the New England Patriots, the Chicago Bears and, for the first time, the Indianapolis Colts. YTC’s affiliation with the Bears is in its second year and in its third with the Patriots.

Yokohama Tire Corporation Launches ‘Summer Joyride II’ Promotion

Yokohama Tire Corporation (YTC) is giving consumers and dealers what they want: “Summer Joyride II.” It’s the sequel to YTC’s recent national consumer mail-in rebate tire promotion. Summer Joyride II, which runs through September 1, offers consumers a $60 Visa prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S, AVID Ascend, AVID ENVigor, AVID ENVigor ZPS, YK580 or AS530 tires.

Baja 500 Preview With Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele And Jessica McMillin

In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy.

Fans Can Score With Yokohama Tire Corp.’s New Baseball Promotions

Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers, the company says. This season, the Fullerton, Calif.-based tire maker is pitching what it calls another masterpiece: free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees. The two promotions, according to Alan Holtschneider, YTC manager, advertising, promotions and events, run through July 7.

Yokohama Tire Corporation Announces Top 10 Finalists From ‘Miles Of Fun’ Contest

Yokohama Tire Corporation (YTC) wanted consumers to experience its all-new YK580 orange oil-infused tires on a dream road trip of their own design. For more than a month, the tire maker invited video entries into its social media contest, “Miles of Fun.” Now, the submissions have been closed and YTC’s Facebook users have voted for their Top 10 favorites.

New Yokohama Tire Corporation ‘Tire Tips’ Video Focuses on Cost Saving Shopping Advice

Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment focusing on smart buying tips for tires in a tough economy.

Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns

Hosted by Fred Koplin, Yokohama director of marketing communications, the new video in the Tires 101 segment is designed to help consumers understand the difference between various types of tires.