Federated Spokesman Kenny Schrader Makes The Most Of First Visit To Alaska
“Kenny Schrader has a goal to race in all 50 states, so we were thrilled that Federated member F.A.T.S. Auto Warehouse employees and customers got the chance to see him get one step closer to that goal by racing in the great state of Alaska,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts.
Schrader Launches New Corporate Blog
The blog is targeted to anyone who has an interest in getting a behind-the-scenes look at the people of Schrader.
Federated Teams Up With Ken Schrader Racing In 2018
As part of the sponsorship, Schrader will conduct “Get Dirty with Kenny” racing experiences for Federated members and their Car Care customers at dirt tracks across the country.
SCHRADER Launches New Black TPMS Service Kit
With black alloy wheels becoming more popular for both aftermarket fitment and as an OE option, SCHRADER, a global leader in tire pressure monitoring systems, has released a service kit with black valves for the EZ-sensor 2.0, which enables the typical silver valve to be replaced with a black version.
Schrader Performance Sensors Launches New Website
Schrader Performance Sensors, the TPMS automotive aftermarket brand of Sensata Technologies, has launched a new website that offers customers an easy access platform for TPMS training and product information. The new website features a simple, easy-to-follow layout, improved functionality and enhanced focus on TPMS information and training materials, Sensata. “The new website is a much
Spectra Premium To Sponsor Ken Schrader In APC Series Debut
Spectra Premium produces and manufactures a motorsport-specific aluminum radiator called the NSCR100, as well as holding sponsorships with several other race teams, including J-F Dumoulin and Alex Tagliani.
Schrader Announces Enhanced TPMS Training Initiatives
Schrader delivers multiple training platforms in order to offer its educational services to diverse customers. In addition to its in-person, instructor-led sessions, Schrader offers video-based training on its YouTube channel and in Facebook posts.
Federated Sponsors Ken Schrader Dirt Track Team
Kenny Schrader will be driving his dirt track car coast-to-coast again this year and Federated Auto Parts will be along for the ride. For the 17th consecutive year, Federated will be the primary sponsor of Schrader’s dirt track team.
Schrader Announces NEW Single SKU EZ-sensor
Schrader International has announced what the company described as a “game-changing enhancement” to its award-winning EZ-sensor. The company has introduced a single SKU, fully programmable, OE-replacement TPMS sensor that covers a vast majority of TPMS-fitted vehicles in North America. Schrader says its new single SKU EZ-sensor reduces inventory investment and maximizes bay efficiency for its
Federated, Ken Schrader Racing Team Up For 2015 Season
Federated Auto Parts and Ken Schrader Racing (KSR) have joined forces once again for the 2015 racing season. This year marks the 16th season that Federated has served as the primary sponsor of Schrader’s dirt and ARCA cars. Schrader will continue to compete in his dirt modified car as well as select ARCA races throughout