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Monroe Brand Expands Ride Control Coverage To Include Nearly 2.5 Million Additional Service Opportunities

The company has released 18 new strut assembly part numbers, and additional Monroe Magnum shocks for light- and medium-duty trucks now available through leading parts providers.

Monroe Expands Ride Control Coverage For Ford, Lincoln, Nissan, Subaru Models

Monroe now offers 10 additional Quick-Strut assemblies, one new OESpectrum shock absorber and a Monroe suspension conversion kit that together cover more than 370,000 registered passenger vehicles across the United States and Canada, according to the company.

SUV And Pickup Ride Control Restoration

When it comes to shocks and struts, many of the most neglected vehicles are SUVs and pickups. By the time the shocks or struts are worn out, the driver has gotten accustomed to the poor ride and lack of control. In some cases, the problem is not addressed until a spring has broken or a shaft has snapped.

Selling Ride Control With Tires

Tire wear patterns are visual representations of how the vehicle is performing and how owners maintain their vehicle. Tread patterns reveal the condition of alignment angles, suspension components and ride control components. Learning how to read the tire and communicate your findings to your customers is the key to selling ride control.

Understanding Customers And What They Think About Ride Control

The old proverb of “walk a mile in their shoes” applies to selling springs, shocks and struts. Your typical customer is not like you – their point of view is completely different. You have to understand what they know and what they value. You also need the patience to educate them on the importance of these critical automotive components.

Ride Control And Electronic Stability Control (ESC)

There is a direct connection between the condition of the ride control and electronic stability control. Shocks, struts and springs control patches of the tires and how weight transfers 100 percent of the time. The stability control system measures these vehicle dynamics and defines them as yaw, lateral acceleration and wheel speed. During panic situations when the driver’s inputs do not match the dynamics of the vehicle, the ABS and stability control system kicks in. If the suspension components can’t control the tire’s contact patch, the stability control will have to intervene.

Tenneco Offers Consumers Spring ‘Break’ With Rebates On Monroe And Rancho Ride Control Purchases

From March 1 through April 30, consumers can earn up to a $100 Visa Prepaid card when they purchase qualifying combinations of Monroe and Rancho shock absorbers and struts through the latest Monroe program.

New Monroe Holiday Promotion Offers Consumers Holiday Savings On Monroe And Rancho Ride Control Products

During the promotional period, consumers who purchase a set of two or four qualifying Monroe or Rancho ride control products can earn up to an $80 Visa Prepaid card.

Expanded Tenneco eLearning Platform Created To Help Shops Target, Sustain Growth In Ride Control Category

The expanded set of eLearning modules is aimed at helping tire dealers, general repair shops and other businesses enhance employee training opportunities with access to best practices shared through the Service Solutions team’s instructor-led workshops and other activities.

‘Shocktober 2’ Promotion Offers Consumers A New Way To Save On Monroe Ride Control Products

Consumers can earn a Visa Prepaid card for a two- or four-corner purchase of qualifying Monroe or Rancho ride control products through the Shocktober 2 promotion this fall.