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Raybestos Brand ‘Speed Into Savings’ Rebate Rewards Consumers and Technicians

Technicians will receive free IZOD IndyCar Series Rebate Kit and chance to earn $50.

Carley’s Corner: The Pitfalls of Extended Warranties

New car warranties keep getting longer and longer, much to the dismay of the aftermarket.

Federal-Mogul Launching Year-Long Multi-Brand Campaign to Drive Demand for Premium Repair Solutions

Federal-Mogul Corporation is launching an extensive, fully-integrated campaign designed to reinforce the message that longer lasting, better performing premium replacement products are today’s best option for professionals and do-it-yourselfers performing virtually any common automotive repair.

Tech Feature: Troubleshooting BMW’s Condition Based Service System

BMW’s “Condition Based Service” (CBS) system monitors various maintenance items on the vehicle, and alerts the motorist when service is needed. But even this maintenance alert system can require maintenance itself.

Management: ‘Win-Win’ Repair Examples Can Positively Impact Customer Education Efforts and Your Bottom Line

In the process of educating customers, if you could show the link between proper repairs and vehicle performance and longevity, compared to vehicle neglect and its negative impact on critical components, you’d be able to heighten your customers’ trust in your repair recommendations and comfort level with the repair process.

Wally Rogers Wins NASCAR MOOG ‘Problem Solver of the Race’ Award at New Hampshire

The award is presented following each race to the crew chief whose car posts the greatest improvement in average lap speed from the first half to the second half of an event while finishing on the lead lap.

Raybestos Police Braking System Stars at 2009 Police Fleet Expo

Brand uses TrackTech Event at the Milwaukee Mile as proving ground.

New Car Dealer Closings Is it a silver lining or a forecast for part supply problems?

There has been recent celebrations by some in the aftermarket over the closings of General Motors and Chrysler dealers. But, they really need to step back and realize the true implications of these closings to shops.
Many shops are starting to notice some of their new car dealer part sources answering their phones “(insert dealer’s name) used cars.” Even at dealerships not slated to close, inventories are not too deep and it is becoming difficult for them to find parts in “the system.” For small- to medium-sized towns that have lost or are losing dealers, it is big deal to shops. They have lost a vital parts source needed to keep their customers on the road and their shops profitable

Federal-Mogul Ready to Help Consumers ‘Drive Smart’

Federal-Mogul Corporation will help consumers learn how to increase the reliability and extend the service life of their vehicles through its “Drive Smart Summer Service” campaign, running July 1 through August 31, 2009.

Akebono’s Advertising Will Drive Business Through Your Doors

Sign up for the Akebono Brake Experts Alliance today and Akebono will advertise your business as an Akebono Brake Experts Location. Be on the front line of Akebono’s advanced brake technology and enjoy fewer comebacks, higher profits and increased customer satisfaction.