NUCAP Industries Introduces Revolutionary Galvanized NRS Brake Pads Product Line

NUCAP Industries Introduces Revolutionary Galvanized NRS Brake Pads Product Line

Montu Khokhar, CEO of NUCAP Industries, recently announced the launch of a new, proprietary line of brake pads to provide the mechanic and end-user communities across North America with a top-quality product to increase customer safety and satisfaction: Galvanized NRS Brake Pads, featuring mechanically-attached friction on a galvanized steel backing plate.


Montu Khokhar, CEO of NUCAP Industries, recently announced the launch of a new, proprietary line of brake pads to provide the mechanic and end-user communities across North America with a top-quality product to increase customer safety and satisfaction: Galvanized NRS Brake Pads, featuring mechanically-attached friction on a galvanized steel backing plate.

“Mechanically-attached friction on a galvanized steel backing plate is by far the safest, most long-lasting brake pad you can install in a vehicle today,” stated Khokhar. “We are honored to introduce Galvanized NRS Brake Pads, which represents a revolution in brake pad technology, and as a response to a lack of consistency in the aftermarket. Mechanics across North America and globally can provide a high level of safety to their customers by using our brake pads, which are galvanized and not painted and work seamlessly with all friction composites.”

Brake pads play an important role in a vehicle’s braking system. Braking occurs when friction material presses against the rotor of the wheel. This friction material is attached to a steel part known as a backing plate. Friction material and steel backing plates are attached in one of two ways, either through adhesives which can break down or through mechanical attachment.

“NUCAP is proud to be a leader in brake pad innovation and provide progressive solutions to the mechanic community along with end users across North America,” stated Walsh McPherson, director of marketing, NUCAP Industries. “NRS is a mechanical retention feature that enables the steel to be coated prior to pressing friction composites such as ceramics, metallic, or organics via flash molding, positive molding or cold fusion technology. NRS is effective under all these conditions regardless of the friction material. NRS is NUCAP’s Mechanical Retention system that has been used successfully on OE and aftermarket applications for over 20 years. Since 1994, NUCAP has developed braking solutions in more than 90 countries, designed for fit, form, functional requirements and most importantly, safety.”

Twenty years ago, mechanics didn’t need to worry about rust, because all backing plates were galvanized or plated. Today, mechanics are not informed of the quality of brake pads, since much of the product is imported from overseas and subject to no federal or local standards. This leaves a serious risk for mechanics, their customers and all drivers on the road today.

“Mechanics deserve to know what they are installing in their customers’ vehicles, especially when it comes to brakes,” said Vince Butera P.Eng, vice-chairman of NUCAP Global. “NUCAP has a 25-year history of developing technology that improves the life and performance of OE and aftermarket brake pads. With subpar product flooding the market over the past 10 years, there has been a trend to shorter brake pad life caused by corrosion which can lead to friction delamination — a major safety risk. Mechanics and end users alike need to select galvanized steel brake pads, which are far superior in performance and quality.”

NUCAP has spent decades researching the nature of galvanization and is a pioneer in the science of molding friction material onto the galvanized plate. The result is Galvanized NRS Brake Pads, with OE specifications and design characteristics, at an aftermarket price.

Galvanized NRS brake pads will prolong the life of brake pads and improve safety, according to NUCAP. Mechanical Retention has been specified by OE manufacturers on many medium- and heavy-duty applications. Aftermarket products rarely adhere to this OE specification, leading to a greater risk of friction delamination and a safety concern, according to NUCAP. The Friction Materials Standards Institute, or FMSI, has now indicated the references that require Mechanical Retention, representing a shift in the automotive community toward greater brake safety and awareness. Mechanics and end users can reduce brake pad headaches and increase customer safety and satisfaction by selecting only galvanized product, according to NUCAP, which the company now offers online.

For more information, visit nrsbrakes.com.

You May Also Like

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Standard Motor Products (SMP) has introduced 276 new part numbers since the start of the year. Included in the release is new coverage for 77 product categories, and 43 part numbers for 2022 and 2023 model-year vehicles.

Evident in this release is SMP’s continued commitment to the hybrid and electric vehicle market through its Standard and Four Seasons brands. This release includes a universal Battery Pack Charging Cord for electric vehicles, as well as a multitude of parts for hybrid vehicles. Brake Pedal Travel Sensors are now offered for several hybrid models, including the 2017-11 Lexus CT200h and 2019-2014 Toyota Highlander. Park Assist Cameras are now available for the 2012-2010 Lexus HS250h, and a Power Sunroof Motor is now available for the 2020-2013 Nissan Pathfinder. A total of 88 new Sensors, Switches, Actuators, and Connectors have also been added, including Power Door Lock Actuators, Charge Air Coolers, and Vehicle Speed Sensors, expanding SMP’s powertrain-neutral coverage.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Other Posts

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.