A newly released website for Group 7 by Purolator filters offers a full range of product, technical and consumer information for repair shops, WDs and Jobbers. The new website being introduced by Group 7 by Purolator (www.Group7AutoFilters.com) provides comprehensive details on engine oil, air and fuel filters as well as cabin air filters.
Of particular interest is the detailed information on the new and improved technology found in new-generation Group 7 by Purolator oil filters that are smaller yet perform better than the filters they replace. The website includes detailed dimensions, drawings and performance charts demonstrating the improvements for each part number included in the new program.
The new Group 7 by Purolator website includes a fast and efficient Search function that provides, at a glance, listings for all Group 7 filters for any application. Upon selection of make, model and year, the Search function brings up all applicable filters on a single page for easy viewing. Included are oil, air, fuel, PCV and breather filters for the engine, cabin air filter for the cockpit, and transmission filters. In each instance, the part number is listed, with a link to details on each filter, providing particulars such as filter dimensions, thread pitch and size for spin-on oil filters, and particulars on oil filter relief valves and anti-drain back valves.
A News page on the site provides particulars on recent announcements as well as details on advertising and publicity that relate to Group 7 filtration products.
A special area of the website is devoted to helping automotive professionals who may be asked by customers if their oil and filter change will support their new-car warranty. The website explains, in great detail, that Group 7 filters comply with all applicable requirements, and that the vehicle’s new-car warranty will continue to be in effect as long as the oil and filter, and other routine maintenance items, are changed according to the vehicle manufacturer’s specified intervals.
Also available to everyone service professionals and do-it-yourselfers are the Purolator PROs (Purolator Response Office), a team of experts who will answer any filter-related question, free of charge, via personal e-mail within 48 hours. Purolator PROs can be contacted through the Purolator website at www.purolatorautofilters.net or via the Group 7 hotline 1-800-526-4250.
“We understand that in the automotive repair business, time is money,” said Chuck Kerrigan, director of marketing for Purolator. “That’s why we made this new Group 7 website so comprehensive and easy to use. When a customer’s car is in the shop, the technician needs part numbers and application data right now. Our new website provides that information, and our technical support team is just a phone call away for our repair shop customers who have an immediate need for additional help. It’s all part of our partnership with our customers.”