While NASCAR fans are watching their favorite NASCAR drivers race to the Chase for the NASCAR Sprint Cup, fans are also carefully watching the performance and appearance of their own vehicles. NASCAR Performance, NASCAR’s exclusive Automotive Marketing program, is giving one lucky fan the ultimate vehicle make-over, one which rivals the precision and performance they see in their favorite NASCAR driver’s car. NASCAR Performance is inviting NASCAR fans to enter the Ultimate NASCAR Performance Make-over Sweepstakes by going to www.NASCAR.COM/makeover between August 23rd and October 19th.
The Grand Prize winner will receive a vehicle make-over courtesy of Goodyear Gemini and parts provided by NASCAR Performance automotive partners. The winner will also receive apparel and accessories of their favorite driver, a Sprint FanView, and a VIP trip to the final race of the 2008 NASCAR Sprint Cup Series season, the Ford 400 at Homestead Miami Speedway in Homestead, FL.
In addition to the Grand Prize winner, there will also be 10 first place runner-up winners that will receive a full set of Goodyear Tires and Victory Wheels in addition to a NASCAR Performance prize pack full of products courtesy of NASCAR Performance partners. Twenty-five second place runner-up entries will win a NASCAR Performance prize pack.
Fans who visit www.NASCAR.COM/makeover will also have the opportunity to perform a virtual vehicle make-over and learn more about NASCAR Performance and its partners through helpful car care videos featuring SPEED reporter Ray Dunlap.
“One of the primary goals of NASCAR Performance and its partners is to educate fans about proper car care and preventive maintenance,” said Odis Lloyd, managing director of NASCAR’s automotive division. “With this promotion our partners are demonstrating what that means with a complete make-over for one contestant.”
Goodyear Gemini dealers across the country will use the sweepstakes to create in-store promotions, while other NASCAR Performance partners, such as Raybestos and 3M, will help to drive traffic to the contest through their websites and other strategic placement. NASCAR Performance partners are chosen as leaders in their respective categories and the program is designed to connect fans with the automotive products and services that share the power, precision and performance that is NASCAR.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
The NASCAR Performance Automotive Program builds brand awareness and affinity for a select group of automotive companies while educating NASCAR fans about various automotive-related topics. The program consists of 35 exclusive NASCAR Performance marketing partners and rights holders; a technical training facility called the NASCAR Technical Institute a branch of Universal Technical Institute Inc. (UTI); the NASCAR Performance Network a nationwide network of quality automotive repair shops and parts stores; and integrated marketing programs including print campaigns in BABCOX and NASCAR Scene, NASCAR Performance Live on MRN and Sirius, NASCAR Performance on SPEED and NASCAR Angels, a reality based television show which airs on 200 TV stations nationwide plus the Hallmark Channel. For more information, visit www.NASCAR.COM/auto.