Motorcraft Announces R.O. Writer Software Integrated with eCounter

Motorcraft Announces R.O. Writer Software Integrated with eCounter

Motorcraft has announced the addition of R.O. Writer Shop Management Software compatibility to eCounter, its leading aftermarket eCommerce engine. According to Motorcraft, this will make the system more robust than ever for Ford Authorized Distributors (FADs) and independent repair facilities.

Motorcraft has announced the addition of R.O. Writer Shop Management Software compatibility to eCounter, its leading aftermarket eCommerce engine. According to Motorcraft, this will make the system more robust than ever for Ford Authorized Distributors (FADs) and independent repair facilities.

Lori Dunn, Motorcraft national marketing manager, explained that the enhancement offers a major advantage in terms of the ease with which customers will be able to update their R.O. Writer Smart eCat catalog configuration for fast, accurate results. "Built on DST TurboParts technology, eCounter is a bolt-on custom solution that is already compatible with the computer systems and software our distributors are running," Dunn said.

This latest solution offers a number of useful benefits, according to Dunn.

“Linking to eCounter directly from within the R.O. Writer Shop Management System will make it possible for shops using Epicor data to connect to our eCommerce engine quickly from repair orders, allowing them to interact with the Electronic Catalog, Buyer’s Guide and Interchange to perform stock checks and order parts at their specific pricing from parts distributors who also use our eCommerce engine,” she said.

For those searching for parts for all makes, Dunn adds, “We have made it possible for customers whose parts distributors are also compatible with eCounter to further automate their businesses by offering advanced eCommerce functionality, whether they handle fewer than 10 work orders a day or more than a hundred."

The fact that both eCounter and R.O. Writer are built data from Epicor (formerly Activant) is great news, according to Stan Gowisnock, president and CEO of DST. He said, “The fact that product orders will seamlessly transfer onto customer repair orders will enhance shop operations by helping to reduce costs and improve accuracy.”

Independent repair facilities that would like access to eCounter should contact their Ford Authorized Distributor.

 

You May Also Like

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

FCS Automotive announced the release of 42 new numbers in May, including:

8 Complete Strut Assemblies (936,389 vehicles in operation)

6 Shock Absorber Assembly Kits (2,696,801vehicles in operation)

16 Shock Absorbers (6,245,071 vehicles in operation)

12 Suspension Struts (2,135,974 vehicles in operation)

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

Other Posts

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.