Mopar Continues Commitment to Support Grassroots Racers with Contingency Sponsorship

Mopar Continues Commitment to Support Grassroots Racers with Contingency Sponsorship

Mopar, Chrysler LLC's Parts division, has renewed its Mopar Contingency Program for the 2009 NHRA Full Throttle and Lucas Oil Drag Racing Series. The program offers financial awards to Mopar-powered grassroots racers competing with specified Mopar parts ....

Mopar, Chrysler LLC’s Parts division, has renewed its Mopar Contingency Program for the 2009 NHRA Full Throttle and Lucas Oil Drag Racing Series. The program offers financial awards to Mopar-powered grassroots racers competing with specified Mopar parts. The renewal marks the Company’s commitment to the long-running Mopar Contingency Program.

Drivers competing in Competition, Super Stock, Stock, Super Comp, Super Gas, Super Street, Top Sportsman, and Top Dragster classes in both series are eligible for Mopar contingency awards. Eligible parts in the Mopar Contingency Program include the Mopar Engine Assembly, Mopar Cylinder Heads, Mopar Ignition, Mopar Valve Covers and the Mopar Center Section.

Competitors utilizing the specified Mopar contingency parts must display a Mopar contingency decal on each side of their race car. Drivers scoring an event win or runner-up finish qualify for financial awards from the Mopar Contingency Program. For example, an NHRA Super Stock class competitor campaigning with all five specified components of the Mopar Contingency Program has the opportunity to take home an additional $1,700 in prize money with an event win.

NHRA Full Throttle Pro Stock drivers, including Team Mopar driver Allen Johnson, are also eligible for contingency awards. Pro Stock drivers claiming an event win while utilizing a Mopar Engine Assembly can earn a $1,000 award, with $300 offered for a runner-up finish.

“Mopar understands the vital role of grassroots racers who continuously campaign with Mopar parts and display an unparalleled passion for the brand,” said Jim Sassorossi, director, Global Parts Sales & Marketing – Mopar Parts. “Renewing the Mopar Contingency Program enables us to reward these devoted brand ambassadors who consistently demonstrate the winning power and performance of Mopar parts at the drag strip.”

About the Mopar Contingency Program
For information about the Mopar Contingency Program, visit http://www.nhra.com. Scroll over to the “Competition” icon and then click on the “Contingency Sponsor Information” header. The section includes important details about the program, including contact information, sponsor requirements and awards rules and policies.

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960’s–the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler LLC’s Parts division is responsible for the distribution of nearly 350,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler Engineering standards.

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