The Monroe “Shockmobiles” kicked off their 2018 season recently with appearances at Comerica Park for the Detroit Tigers’ opening day as they continue the Monroe brand’s efforts to educate consumers about the Monroe “Feel the Difference” Guarantee and the importance of ride control inspections. The Monroe Shockmobiles will continue to stop at shops, retailers, consumer events and landmarks around North America this year. Over the past five years, the Shockmobiles have visited hundreds of automotive service locations.
“Consumers who see the Shockmobiles and the ‘Feel the Difference’ campaign may have never considered the state of wear of their shocks or struts,” said Denise Hanefeld, brand and marketing manager for the Monroe brand. “The Shockmobiles – as they travel from venue-to-venue, shop-to-shop – serve as an important part of the Feel the Difference Guarantee campaign and help to educate vehicle owners about the investment in ride control and its overall impact in vehicle safety.”
The Monroe Shockmobiles are custom-built, twin-axle, LED-illuminated shocks towed by an SUV featuring matching yellow-and-black graphics and information on the “Feel the Difference” Guarantee, a risk-free trial consumer offer that enables service providers to promise ride control customers that they will feel a positive difference in handling and overall ride quality or receive their money back.
The “Feel the Difference” Guarantee is available with the purchase of four qualifying Monroe OESpectrum shocks and struts, Monroe Quick-Strut replacement assemblies and Monroe Gas-Magnum shock absorbers. Restrictions apply; see monroe.com for details.