Mitchell 1 Adds Target Market Promotions to eCRM Program

Mitchell 1 Adds Target Market Promotions to eCRM Program

Mitchell 1 announces its eCRM comprehensive e-mail marketing service for small-to-medium sized automotive repair shops has been recently updated to include a new target market promotions feature.

Mitchell 1 announces its eCRM comprehensive e-mail marketing service for small-to-medium sized automotive repair shops has been recently updated to include a new target market promotions feature. Automotive repair shops will now be able to send e-mails to connect with their customers more often and with more precision than ever before – and it’s free.

“With the addition of the target market promotions into our Mitchell 1 eCRM program, repair shops will work with a support agent to create a targeted promotion that will go to a specific list of customers that is based on selection options that the shop chooses,” said Brian Warfield, Mitchell 1 product manager. “This is a simple and effective way for repair shops to boost their service traffic through repeat customers, which increases their profitable maintenance business.”

Selection options to reach customers:  
• All customers;
• Specific zip codes;
• Time since last visit;
• Number of visits the last 12 months;
• Average amount of money spent per visit; and
• Vehicle miles.

With Mitchell 1’s eCRM with new target market promotions, creating a targeted promotion matched to a specific, receptive customer is easy:

Step 1: Call or e-mail a Mitchell 1 agent;
Step 2: Agent creates a list and a promotional e-mail; and
Step 3: After the user reviews and approves the e-mail, the message is sent

With eCRM, Mitchell 1’s marketing support center creates professionally-designed, customizable e-mails that are automatically sent to remind customers when they are due for scheduled maintenance. Shops choose which offers they’d like to run, and Mitchell 1 measures the results and provides comprehensive reports including ROI monthly measurements, response rates and retention metrics.

eCRM is completely integrated with Mitchell 1’s OnDemand5 Manager product, so it automatically pulls valuable customer information over a secure Internet service. The daily extraction service and proprietary Mitchell 1 business rules ensure that the right message is being sent at the right time to reach the target customers. This process is designed to make sure shops gain the most out of every dollar spent on marketing.

For more information on Mitchell 1 products and services, visit the company’s website at www.mitchell1.com.

You May Also Like

We Want To Know: Where Do You Buy Your Parts?

Your honest and anonymous responses today will help us provide better information to you in the future.

As important as which parts you select may be the question of where you find them. We're interested in finding out where shops get the parts that go into their repairs and would appreciate your comments.

From time to time, ShopOwner conducts surveys to help us guide our editorial direction and help our partners determine what's important to you, our readers. These are very important studies, because they allow you to respond anonymously and honestly. We need your help!

Do EVs Require Special Brake Pads?

Proper brake pad selection is crucial for EVs to ensure consistent stopping power and long pad life.

Five Tips for your Next Wheel Bearing Job

These practical tips are designed to save you time and frustration, ensuring a smooth, noise-free outcome for your customers.

Sun Auto Tire & Service Acquiring Caliber Auto Care

The company is acquiring 33 Caliber Auto Care locations throughout the state of Texas.

Steering Angle Sensor Service

Ninety percent of the time when a steering angle sensor code is active, it means the sensor needs to be calibrated.

Other Posts

Honda Launches Fuel Cell Electric Vehicle in Ohio

Production of the 2025 CR-V e:FCEV fuel cell EV begins at Performance Manufacturing Center in Marysville, Ohio.

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells

Schaeffler also is demonstrating its progress toward the commercialization of green hydrogen.

Bosch Releases 87 New Part Numbers in June

Bosch’s new part numbers cover 318 million vehicles in operation across North America.

Educate Your Customers Utilizing AI

Discover how to generate quick, accurate explanations for repair orders and estimates, boosting your shop’s credibility and customer trust.