Starting today, consumers who purchase a set of Michelin tires will automatically receive the new Michelin Promise Plan, a guarantee and warranty plan that offers a free 30-day satisfaction guarantee, three-year flat tire changing assistance and expanded mileage warranties on passenger and light truck replacement tires.

"This is an entirely new way of thinking about tire service," said Scott Clark, COO of Michelin North America’s passenger and light truck tire division. "While other companies offer piecemeal warranty packages, we are the first to provide a comprehensive package, reminding consumers that with Michelin, you get more."

As part of the satisfaction guarantee, if customers are not 100% satisfied with their purchase, they can bring the Michelin replacement tires back to the point of purchase within 30 days for a no-cost exchange, including all mounting and balancing charges, no questions asked, according to Michelin.

The tiremaker said its flat tire assistance lets consumers call a toll-free number for a qualified service professional to replace a flat tire with the inflated spare, or request a tow to the nearest Michelin-approved tire dealer of their choice (up to 150 miles away) 24 hours a day, 365 days a year, at no cost.

Michelin said the treadwear mileage warranty covers all standard Michelin passenger and light truck tires (replacement and OE). All details, including applicable conditions and limitations, can be found at www.michelinman.com/promise.

Replacement tires purchased before March 1, 2011 are not eligible for the plan. The 30-day satisfaction guarantee and three-year flat tire changing assistance benefits are not available on Michelin tires that come as OE. Michelin tires that come as OE on model year 2011 and later vehicles will be covered by a limited warranty for treadwear. This is the first mileage warranty for Michelin original equipment tires, the company said.