People love "Who done it" mysteries because they are intriguing, so why not use intrigue to promote services at your repair facility? Encouraging scheduled service, for example, is a good way to gain "A" customers who bring in their cars at regular intervals. Following are a few examples of how to promote scheduled service using the Car Care Council’s Service Interval Schedule and a little bit of intrigue:
- St. Jude is the patron saint of lost causes, but your car doesn’t have to be one. Ask about our Service Interval Schedule from the Car Care Council.
- Find out how to make your car last longer with our Service Interval Schedule from the Car Care Council.
- Time is not on your side, but we can help. Ask us for a Service Interval Schedule from the Car Care Council.
- Can your car withstand the rigors of the four seasons? Our Service Interval Schedule from the Car Care Council can help you get started.
It’s important to use the Car Care Council’s name in these promotions because studies show that consumers trust the council and appreciate the "Be Car Care Aware" consumer education campaign. In short, your affiliation with council programs brings credibility to your shop.
The council’s website features a number of other educational materials that also can be used as promotional items, including the Car Care Guide. To download the Service Interval Schedule, log on www.carcare.org/service_schedule.shtml. Find out more at www.carcare.org
